Social Nucleus

August 9, 2021

5 Ways To Carry Out Effective A/B Testing In Marketing

In the world of digital marketing, optimisation is key. Whether it’s audiences, content or copy, knowing which aspects to focus on and which to avoid is crucial in creating an effective campaign. Because of this, A/B testing is one of the best tools at your disposal when you need copy that leads to high conversions […]

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July 26, 2021

Marketing Round Up – July

Another month down and so many great moments to look back on in the world of online marketing news. Today’s post is going to explore our favourite picks from the latest marketing news this month and hopefully you can take some inspiration from our choices to vamp up your next campaign. The Bumble Brew Earlier […]

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July 21, 2021

Google and Facebook Ads: Everything You Need To Know

For businesses, running digital ads can be hugely beneficial but deciding which platform is right for your business can be tricky if you don’t know the specific benefits of each. Ideally, you want to run Google Ads and Facebook Ads, as they can work in tandem at every stage of the customer journey.   However, […]

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July 12, 2021

The Importance of a Multi-Channel Marketing Strategy

When it comes to your marketing strategy, it’s always important to remember one thing. Your customers aren’t on one channel. Which means you shouldn’t be either. Today’s post will cover what exactly a multi-channel marketing strategy is, why it’s so important and some multi-channel marketing benefits. What is multi-channel marketing?  Multi-channel marketing, or omnichannel marketing, […]

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July 5, 2021

5 Steps to Creating Facebook Ads that Convert

When looking to make Facebook ads that convert, it can be a little tricky knowing where to start. One of the key things to remember is that there is a comprehensive set of considerations to make, from visuals and copy to analytics and tracking. In this blog, we’ll detail a few tips and tricks that […]

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June 28, 2021

What is ROAS and How to Maximise Your Facebook Return on Ad Spend

Making sure you’re measuring and analysing the correct data is vital to success when it comes to the effectiveness of your Facebook advertising campaigns. The big one we marketers need to keep an eye on, is ROAS. Keep reading to learn what exactly ROAS is, why it’s important, how to calculate and how to improve […]

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