6 Ways To Improve Your Digital Marketing Strategy in 2021

As 2020 draws to a close, we’ll soon be approaching a new year. Where did the time go? While the new year may mark the end of Q4 and the holiday seasons, it’s not the end of your digital marketing stratgy. Going into the new year with a strong marketing plan is just as important as going into the holiday season with one. Q1 is the perfect time for reflection and growth and we’re here today to share with you 6 ways in which you can kick-start your digital marketing strategy in 2021!

 Email Marketing

 When it comes to the new year, there’s no better way to celebrate it than by sending an email, wishing happiness and health to the customers you care about. It’s a good idea to send your email before the new year as this gives people a chance to actually read and engage with your email before their inboxes get flooded. Utilise platforms like Klaviyo and MailChimp to build professional-looking emails and set up effective targeting.

 Social Media

What better time to up your social media game than the new year? Social media is definitely the one place you cannot neglect when it comes to your marketing strategy. You can use social media to excite customers about upcoming products, offers, services, etc. It’s estimated that 3.6 billion people currently use social media and by 2025, this is projected to increase to almost 4.41 billion. That’s a LOT of people you could be reaching.


Something that goes hand in hand with this is your content. Content is a big must when it comes to social media. Platforms like Instagram are huge for businesses nowadays, as younger generations tend to engage with content now more than they do words. Take some time to work on your content. Put together an effective plan – we promise, it’ll pay off.

 New Year/Boxing Day Sale

The new year calls for sales. People are always after a bargain and the new year is the perfect time to experiment with this. Sales bring in more customers and encourage people to buy when they might not have before. This is a great way to kick off sales and start the new year on a high.

 Get to grips with SEO

Building an SEO strategy for your business is absolutely essential and requires hard work and a lot of technicalities that do pay off. SEO is what brings visitors to your site organically, and if you have a strong strategy in place, you rank higher in search results. Whether you need to hire someone externally to do this for you, or you can do this in-house, it’s definitely a great investment to kickstart in the new year.

 Facebook Ads Campaign

If you haven’t dabbled in Facebook ads before, now is a great time to start. Facebook is a great platform and has many features ANY business can utilise to their advantage. You can reach relevant audiences and visitors who are interested in your brand and fit the demographics of your customer profiles.  You can also examine your analytics across all platforms and determine which audiences you want to target, what key locations you want to look at, what age range, etc. You can use all this relevant information to refine your campaigns and heavily increase your conversions.


Most paid ad platforms offer retargeting services, allowing you to target website visitors, people who have engaged with your posts, and so on. This will allow you to retain those valuable customers who have expressed some interest in your product/service.


And last but not least, reflection. Looking back at this year and determining what worked and what didn’t is the most important step in building a successful marketing strategy for 2021. What content did you see perform? What audiences engaged the most? What products/services sold the most? Answering all of these questions will give you a better understanding of what works for your business and what doesn’t and will allow you to build an effective strategy for the new year.


We’d like to take this opportunity to wish our readers, clients, and employees a very merry Christmas and a happy new year. We hope this post had been helpful, and if you’re still feeling unsure about your marketing strategy for the new year, get in touch today. We can help you smash those 2021 goals.