Now that 2020 is over and we’re preparing to smash the new year, what better time to reflect upon things that have changed this year within social media? 2020 has been a strange one. The world moved online, businesses had to adapt to the new virtual reality we now live in and as a result, social media changed forever. Today, we’re going to have a look at some of the social media trends we’ve seen over the past year, and what this means for 2021.
Being authentic online has always been important for brands, but arguably, more so than ever in 2020. Large corporations. have had to be more transparent with their policies and take accountability for their actions Brand have needed stronger connections, consumers to trust them when it is most important and one of the best ways to do this is to be transparent. Marketing today is an authentic process. Businesses in the past were willing to do whatever it takes to make a sale, whereas, in today’s digital environment, the savvy consumer has forced companies to reconsider their actions – especially during the Coronavirus pandemic. Going into 2021, the world is only going to get more digital, and customers want to see authenticity. Without it, sales will drop off.
Live Streaming and Virtual Working
Of course, live streaming has been a vital aspect of every business over the past year and has become the ‘norm’ for most. When the pandemic hit, everybody suddenly had to carry out their daily business online. Job interviews, company meetings, and most events have all been remote and this is just one way in which businesses have adapted to the current climate. 2020 has seen a huge rise in live streaming across ALL social platforms and going into 2021, this is set to become even more popular. Businesses will need to ensure their strategies are adjusted accordingly to survive and that their policies, events, and processes are all virtually adapted. Even if the COVID situation does improve, many have realised work can be completed virtually and live streaming is likely here to stay.
The rise of UGC
User-generated content is nothing new, and likely familiar with most people working in marketing. Many brands have utilised UGC for many years and will continue to do so. The change 2020 saw is the rate of adoption – more marketers than ever are willing to utilise UGC. Professional shoots are likely unavailable to most businesses due to COVID-19 restrictions, and we’ve seen a huge rise in brands encouraging their consumers to create content. UGC should always be a part of your content. It’s free and helps build brand authenticity. 2021 will more than likely see even more growth in this area, and if you haven’t started using it already, now is the time to do so.
2020 said goodbye to direct promotions and pushy sales agents. Marketing is much more conversational now. Businesses have learnt how to move buyers through strategies such as sales funnels and using the power of questions. We’ve all learnt to create an automated conversation with our consumers. Conversational marketing has bridged the gap to a new customer experience and helped businesses recoup lost sales in the wake of the pandemic. We’re confident that this trend will continue long into 2021 and has changed the way consumers react to ads forever.
Some trends will dominate social media forever, but these are the ones we’ve highlighted as highly significant from 2020. Utilising these strategies and staying ahead of the game will keep you ahead of your competitors in 2021. Are there any trends you have noticed that you think we’ve missed? If so, head over to our LinkedIn page and join the discussion!
If you need help with your social media strategy, organic or paid, get in touch with our expert team to find out how we can help your business today.