Wanting to hit refresh on your seasonal marketing campaigns? Compete with the best in the business with these top tips.
Calling all new business owners... or business owners in general: if you're not on Shopify, here's exactly why you should be.
Wondering whether or not to use industry-specific jargon in your copy? Where is and isn't it acceptable to use jargon in advertising copy? Find out the ins and outs of using jargon right in today's blog.
Let’s talk branding. Branding is usually seen as the most important aspect of your business. Slapping together a logo is NOT brand strategy. You need to execute a well thought out strategy to promote your brand, relate to audiences, and more importantly become a memorable figure. So, what do you need to cover before you create a successful brand?Firstly, what are your brand objectives? What are you setting out to do, achieve, complete? Secondly, who are your customers? You’ll want to cover demographics such as age, location, gender, etc. And finally, how does your brand define long term success? What is the end goal? Answering these questions will set you up for a great start. Next up is brand building....