What is Influencer Marketing and How Can It Help Your Brand Grow?
What exactly is the hype around Influencer Marketing, and what even is it? Let’s break it down: Influence = the capacity to have an effect on the character, development, or behaviour of someone or something, or the effect itself (Google Dictionary). Marketing = the action or business of promoting and selling products or services, including market research and advertising (Google Dictionary). Taking the above into consideration, we can describe influencer marketing as a form of marketing in which the focus is targeted to an individual person who has the ability to influence the purchase behaviour of a specific target market, without directly forcing people to purchase. Influencer Marketing, although is only just recently being talked about, is actually nothing new...
