How We Helped Capo Achieve 82% in Sales Growth in 2024
Partners for 4 months
82%
Sales up by
80%
Orders up by
47%
Site sessions up by
37%
Conversion Rate up by
44.38%
First-time customers grew by
Overview
Capo, a contemporary luxury fashion brand, partnered with Social Nucleus to scale their eCommerce presence and drive sustained growth. With an emphasis on refined, timeless pieces and exceptional quality, Capo sought to maximise profitability while building stronger connections with their audience.
The Strategy:
To elevate Capo’s performance, we focused on sustainable, long-term growth through three key areas: ad account consolidation, spend efficiency, and creative optimisation. Our strategy prioritised profitability by implementing cost caps, ensuring efficient acquisition costs. We reduced ad spend wastage by reallocating budgets to high performers, optimising campaigns to drive down costs per result. Consolidation efforts further streamlined audience targeting, improving ROI.
Creative optimisation played a pivotal role, with a 10x increase in asset production, ensuring a continuous flow of high-performing ads tailored to Capo’s unique audience for sustained, incremental growth. We focussed on acquiring new customers while allowing lifecycle marketing to pick up any low hanging fruit.
Additionally, we identified key ‘marketing moments’ throughout the year. These moments, such as seasonal promotions, new product launches, and exclusive drops, were designed to fill quiet periods in the sales cycle, creating man-made peaks in demand and driving urgency This approach not only boosted cash flow but also increased customer retention, ensuring long-term advertising efficiency. By strategically leveraging these moments, we were able to stabilise growth during lulls, reinforcing Capo’s success and paving the way for continued growth as we approached Q4.
The Success
Capo experienced impressive growth across key metrics. Visitors increased by 34.15% and sessions surged by 47%. Conversion rates rose by 37%, and orders soared by 80%, with first-time customer orders growing by 44.38%. Sales grew by 82%, demonstrating the impact of our strategic approach.
Looking ahead to 2025, Capo is set to continue its impressive growth trajectory by building on its solid foundation of data-driven strategies and a deep focus on key performance metrics. By consistently monitoring unit economics and KPIs like blended ROAS, MER, and CAC, Capo ensures sustainable scaling and long-term profitability. It’s yet another example of our industry-leading expertise driving successful results for growing brands.
If you want your Paid Advertising managed with a ‘finance-first’ approach, contact us today.
82%
Sales up by
80%
Orders up by
47%
Site sessions up by
37%
Conversion Rate up by
44.38%
First-time customers grew by