How We Helped Bogey Achieve 452% More Sales In 2024
Partners for 18 months
452%
Sales grew
384%
Orders up by
145%
Site Visits up by
7%
AOV increased by
Overview
Bogey, a UK-based golf apparel brand, joined us in June 2023 seeking to scale their business and grow their digital presence. Known for their modern take on traditional golfwear, Bogey wanted to grow brand recognition and drive significant sales increases. Since partnering with us, they have seen remarkable growth, achieving impressive results across all key metrics.
The Strategy:
To drive long-term, sustainable growth for Bogey, we focused on building a strategic approach that combined customer acquisition with retention. By continuously refining key business metrics such as MER, CAC, and AOV, we ensured that every campaign contributed to immediate sales and long-term scalability, driving a high volume of creative testing and allowing lifecycle marketing to pick up low-hanging fruit.
A critical element of our strategy was implementing cost caps to guarantee first-order profitability. Additionally, we created strategic ‘marketing moments’ like seasonal promotions and product launches to drive urgency and create man-made peaks during quieter periods, all while strengthening customer retention and advertising efficiency for continued growth.
The Success
Since partnering with us, Bogey has experienced exceptional growth. Sales have soared to 452%, with orders rising to 384%. Site visits have increased by 145%, and the AOV has grown 7%.
During Black Friday 2024, Bogey saw explosive growth, with sales increasing by 1,400%, orders growing by 610%, site visits rising by 360%, and AOV improving by 67%. This remarkable success was driven by a targeted strategy that focused on new customer acquisition earlier in the year, ensuring we brought them back during this key sales period. Through strategic campaigns and optimised ad spend, we capitalised on the urgency of BFCM, which played a crucial role in achieving these record-breaking results.
Looking ahead to 2025, Bogey is set for continued growth, building on the momentum of its record-breaking results. By focusing on unit economics and key KPIs, such as MER, CAC, and LTV, we will continue to drive sustainable, long-term success. Our approach prioritises profitability, ensuring we not only scale efficiently but also maintain strong foundations for future growth.
If you want your Paid Advertising managed with a ‘finance-first’ approach, contact us today.
452%
Sales grew
384%
Orders up by
145%
Site Visits up by
7%
AOV reached