How We Helped Binho Achieve 35% Increase in Sales In 2024
Partners for 1.5 years
35%
Sales up by
41%
Orders up by
28%
Site Visits: grew by
5.44
Blended ROAS
Overview
Binho, a game and lifestyle brand based in Arizona, joined Social Nucleus in May 2023 to elevate their digital marketing strategy and scale eCommerce sales. Focused on providing high-quality gameboards and creating an engaging brand experience, Binho sought to improve their ad campaigns and boost online presence across various platforms.
The Strategy:
We devised a comprehensive Meta campaign launch plan, prioritising high-quality visuals and user-generated content to communicate an authentic, engaging message. We focussed on acquiring new customers and allowed lifecycle marketing to pick up any low hanging fruit, which drove real growth in the long term.
A key aspect of our strategy was implementing “marketing moments”—strategic sales peaks during quieter periods, like seasonal promotions and exclusive product drops. These moments helped stabilise cash flow, enhance customer retention, and ensure long-term, sustainable growth. By continuously refining creatives through a feedback loop based on key metrics like MER, CTR, and Thumb Stop Ratio, we maximised engagement and reduced ad spend waste, driving sustained growth.
The Success
Binho saw remarkable growth, with a 35% increase in sales. Orders grew by 41%, and site visits surged by 28%. Their Black Friday campaign was particularly successful, achieving a 72% increase in sales, with a strong blended ROAS of 9.19. This success demonstrates the power of a strategic, data-driven approach to digital marketing, in which we focussed on engaging new audiences earlier in the year, to re-engage them during this crucial sales period.
Looking ahead to 2025, Binho is set to continue its impressive growth, driven by data-driven strategies that optimise every aspect of their marketing. By closely monitoring unit economics and key KPIs like MER, CAC, LTV, and AOV, we ensure long-term, sustainable scaling that delivers real, lasting results. We’re not just focused on short-term wins – we’re here to drive growth that matters over time.
If you want your Paid Advertising managed with a ‘finance-first’ approach, contact us today.
35%
Sales grew by
41%
Orders up by
28%
Site Visits: grew by
5.44
Blended ROAS