We Scaled Freetrain By 333% In 5 Months
Partners for 4 months
333%
Sales up
742%
Orders up by
18.2k%
BFCM orders up
Overview
Founded in 2019 by two friends who met as professional footballers in 2010, Freetrain was built on a foundation of performance, branding, and style. Their instinct to create something meaningful in the fitness space led to a brand that does what it believes in, prioritising growth and innovation.
Initially centered around the V1 running vest, Freetrain has evolved into much more, now offering fitness gear designed for both men and women. Their meaningful products are crafted to stand the test of time, supporting fitness journeys for all. The journey hasn’t been without challenges, but every setback has shaped their story. Partnering with us has been an integral part of their focus on being better every step of the way.
The Strategy:
To scale Freetrain in the last five months of 2024, we focused on an iterative, growth-oriented framework across Meta and Google. Testing creatives and messaging allowed us to refine campaign effectiveness, while A/B testing of landing pages improved conversions.
We also implemented an in-depth, creative-led strategy, analysing gender-specific buying objectives and pain points to ensure tailored messaging for fitness gear. Funnel testing further ensured each stage was optimised. We prioritised acquiring new customers, with lifecycle marketing driving repeat sales. Creative, messaging, and funnel testing ensured sustainable scaling and long-term success.
Freetrain’s success in late 2024 was fuelled by strategically planned revenue peaks like seasonal campaigns and product launches. These man-made moments drove engagement during quieter months, stabilised cash flow, and enhanced ad performance. Unified messaging and audience-focused strategies ensured sustainable growth across Meta and Google platforms.
The Success
This strategy drove exceptional results, with sales increasing by 333% and orders surging by 742% in the final five months of 2024. By refining campaigns Freetrain achieved outstanding growth across Meta and Google platforms.
During BFCM, Freetrain saw extraordinary results, with gross sales increasing by 10.5%, orders growing by 18.2%, and online store sessions surging by 784% compared to the previous year. The strategic campaigns leveraged heightened demand, driving significant growth across all key metrics during this peak shopping period.
The partnership has been a key factor in scaling Freetrain’s performance, and together, we’ve laid the foundation for continued growth and success. Our collaboration in the last five months of 2024 has been instrumental in helping Freetrain solidify its position as a leader in fitness innovation.
Our work with Freetrain demonstrates our ability to profitably scale accounts by honing in on essential KPIs and closely monitoring unit economics. By carefully tracking blended ROAS, breakeven ROAS, MER, and CAC, we ensured sustainable growth and delivered exceptional results. This focus on the metrics that truly matter is what sets us apart.
Want the same for your brand? If you want your Paid Advertising managed with a ‘finance-first’ approach, contact us today.
333%
Sales up
742%
Orders up by
18.2k%
BFCM orders up