How We Grew Nova’s Sales By 413% In 2024
Partners for 9 months
413%
Sales up
612%
Total orders up
48%
Online store sessions up
244%
BFCM sales up
Overview
Nova Clothing, established in 2006, focuses on luxury fashion, offering items from top global brands. Starting on eBay and Amazon, they’ve grown to sell on 35+ marketplaces worldwide under “designermen” and recently opened their first store in Dundee city center.
Known for significant discounts below RRP, Nova sources products directly from Europe, ensuring authenticity and quality. They deliver exceptional service and luxury for less.
The Strategy:
Our Nova strategy involved a dual-platform approach, focusing on Meta’s ADV+ campaigns (CBO) for scale, while keeping Google Ads at super efficient margin. Through continuous creative testing, we identified high-performing ones and iterated on winning strategies.
For Nova, planned “marketing moments” such as further seasonal promotions were key to driving consistent revenue outside of traditional Q4 peaks. By leveraging unified campaigns across channels, Nova stabilised cash flow, increased customer retention, and improved advertising efficiency, resulting in year-round growth.
With robust funnel analysis, we ensured every touchpoint contributed to the remarkable 612% growth in orders and 413% sales increase.
We focused on acquiring new customers while lifecycle marketing captured repeat purchases, driving long-term growth. Testing a high volume of creative ensured sustainable scaling and consistent results.
The Success
The strategy delivered outstanding results, with sales growing by 413% and orders surging by 612%. Online store sessions also increased by 48% over the year, reflecting the success of consistently driving traffic through effective campaigns.
By focusing on ADV+ campaigns (CBO) and strategic testing across platforms, we successfully scaled Nova’s performance, demonstrating the effectiveness of our tailored approach.
During BFCM, Nova saw exceptional growth, with total sales increasing by 244% and orders rising by 429% compared to the previous year. Online store sessions grew by 60%, demonstrating the impact of strategic campaigns and effective audience engagement across channels.
Looking ahead to 2025, our focus will remain on leveraging data-driven strategies and testing frameworks to unlock new audiences, optimise performance, and ensure Nova continues to achieve sustained growth across all channels.
This partnership with Nova highlights how our expertise delivers profitable growth by focusing on the metrics that matter most. Through closely monitoring unit economics and KPIs such as blended ROAS, breakeven ROAS, MER, and CAC, we scaled Nova’s performance sustainably, achieving record-breaking results. Our difference lies in our ability to track these key metrics and translate them into real, measurable growth.
If you want your Paid Advertising managed with a ‘finance-first’ approach, contact us today.
413%
Sales Up
612%
Total orders up
48%
Online store sessions up
244%
BFCM sales up