How We Helped Nóvu Scale By 25% In 2024
Partners for >2 years
25%
Total sales up by
28%
Total orders up by
787K
site visits
Overview
We’ve had the pleasure of partnering with contemporary luxury menswear brand Nóvu for over 2 years, working closely with them on their overall marketing strategy but with a hands-on focus with Paid Advertising (Meta, Google, TikTok).
After a remarkable success in 2023, we saw stellar growth and results in 2024, taking our partnership together to new heights.
The Strategy:
When Nóvu joined forces with us, the goal was clear: profitably increase sales.Like many brands, Novu hit a ‘wall’ in scaling their revenue. Whether at 20k, 50k, or 100k per month, the challenge wasn’t just about pushing revenue higher—it was about doing so profitably.
Once we had the full picture, we realised that generating repeat customers for Nóvu was not a problem. The quality and designs of all the garments mean that people keep on coming back for more. That narrowed our focus immediately. We needed to drive new customers, find new audiences and build a steady stream of first time buyers to fill up the retention strategy that was already working so well.
By honing in on these metrics, we successfully helped Novu grow revenue while maintaining profitability, proving that scaling profitably is not only possible but achievable.
In 2024 we dedicated ourselves to considerably consolidating our ad account strategy to strengthen campaign performance, as well as increasing creative output to further scale the account. We focussed our strategy on acquiring net new customers and allowed lifecycle marketing to pick up low hanging fruit.
We also created ‘marketing moments’ that drove man-made peaks during quiet periods throughout the year. These helped to stabilise cash flow and strengthen customer retention, enhancing long-term advertising efficiency.
Examples of these peaks could be seasonal promotions, product launches to fill dips in the sales cycle, and limited-edition drops to drive urgency. This year-round revenue strategy was a huge part of Nóvu’s exponential growth in 2024.
The Success
We’re looking back on another remarkable year of growth together: 25% more sales, 28% more orders and over 787K site visits in 2024 (compared to 2023). This is testament to a responsive, growth-oriented approach that works time and time again for our clients.
It’s also worth noting that Nóvu is the perfect client to work with. They understand the market and align with our reporting data to help produce more content to capitalise on. We can’t wait to see what 2025 holds for them.
This success story is yet another example of our unrivalled paid ad strategy that works. We closely monitor unit economics and key KPIs that actually matter for sustainable scaling, such as blended return on ad spend (ROAS), breakeven ROAS, marketing efficiency ratio (MER) and customer acquisition cost (CAC) to drive profitable growth for brands.
If you want your Paid Advertising managed with a ‘finance-first’ approach, contact us today.
25%
Total sales up by
28%
Total orders up by
787K
site visits