Our email marketing service is built to capitalise on your most engaged audience, from themed campaigns to personalised automations. We’ll take care of the whole subscriber journey, from sign up to first purchase to advocacy, to create branded email campaigns that speak to your audience and nurture a stronger customer relationship. You’ll get regular reporting and optimising of your account to ensure high performance and expertly manage subscriber expectations.
Your Copywriter and Graphic Designer will work together to grow and maintain your email channel, planning and creating high-quality branded content for your subscriber list.
A consistent content stream
From educational pieces to promotional pushes, we’ll plan your campaign calendars in advance, working towards elevating your open and click rates.
An optimised flow menu
We’ll ensure all stages of the customer journey are accounted for, from welcoming new subscribers, to prompting a return to abandoned carts, to rewarding loyal subscribers with exclusive treats.
Threadbare came onboard with Social Nucleus back in 2021, in need of a growth-oriented experience across both paid advertising and email marketing. They wanted to build a consistent and instantly recognisable brand with an elevated aesthetic and unique branding.
Our unrivalled approach
When it came to their email marketing needs, our creative team whipped a tailor made strategy, to not only attract new customers whilst simultaneously bringing consistent value to existing audiences. This included:
Regular email campaigns to maintain a constant presence in inboxes, segmented by audience engagement and purchase history to create a targeted, personalised interaction with each and every subscriber.
Regularly optimised automated email flows to target every stage of the customer journey, from the initial sign-up through to abandoning a browse/checkout, making first-time and repeat purchases, and further nurturing subscriber loyalty with loyal customer rewards and birthday treats.
Replicating this for their SMS marketing presence, meeting customers where they’re most likely found (on their mobile devices) and encouraging them to view the latest collections and utilise discount incentives.