Social Nucleus Knowledge Centre

Why Smart Brands Don’t Outsmart the Machine   Meta’s advertising algorithm is no longer a tool you control. It’s a machine you

Meta’s advertising system just underwent its most significant evolution in years. A new AI-driven engine called Andromeda is now at the heart

Many brands fall into the trap of relying on repeat purchases from existing customers to keep revenue steady. While customer loyalty is

In today’s competitive eCommerce landscape, building a profitable brand that generates consistent cash flow requires more than just clever marketing. Successful brands

In the competitive eCommerce market, growth isn’t just about seeing immediate returns on individual ads. It’s about long-term sustainability, being first-order profitable,

For eCommerce brands, creative testing campaigns on Meta (Facebook and Instagram) have long been a staple for identifying high-performing ads. But here’s

In the fast-paced world of digital advertising, controlling costs while driving conversions is a balancing act. Meta’s bid caps and cost caps

As a savvy marketer, you understand that maximising returns while controlling costs is critical to running successful Meta (Facebook and Instagram) ad