How we increased Unicorn cosmetics’ total orders by 103% in the last 3 years
76%
Total sales up by
2.54
ROAS
(Based on 2023 results)
(Based on 2023 results)
41%
Store sessions up by
The Overview
Created by beauty lover Mel Blue, Unicorn Cosmetics was founded in 2016, after Mel felt that the beauty industry was lacking in originality, stating “I wanted to reach into my makeup bag and pull out something that people just couldn’t help but stare at!”.
Initially, Unicorn Cosmetics (previously Unicorn Lashes) solely focused on false lashes, which were enthusiastically endorsed by multiple beauty influencers on YouTube and Instagram.
With this dramatic growth in brand awareness and popularity, Mel knew that the potential Unicorn Cosmetics could reach would be ground-breaking. Therefore, she formed a partnership with Social Nucleus back in 2020 to solidify its marketing presence and make its products a staple for makeup lovers nationwide.
The Strategy
Due to Unicorn already having significant organic growth on their social channels, we gained these results by optimising existing data shown via website traffic and previous advertisement results. We then replicated this across all channels.
Our Paid Specialists were able to analyse Unicorn Cosmetic’s core audience and went on to create a funnel-based strategy. No stone was left unturned in regard to reaching new audiences across Instagram and Facebook, and continually appealing to existing customers to keep a steady stream of repeat orders and customer loyalty.
With the nature of the brand appealing to predominantly female audiences ages 18-30, Unicorn went on to capitalise on platforms such as Snapchat and TikTok. Using socially trending content produced by influencers and our in-house team of Digital Content Creators, accompanied by strong ad copy which reflected the brand’s image and tone of voice.
The Success
As a result of working with us here at Social Nucleus, Unicorn have continued to see extraordinary success across their account and we don’t plan on slowing down anytime soon:
76%
Total sales up by
2.54
ROAS
(Based on 2023 results)
(Based on 2023 results)
41%
Store sessions up by