Social Nucleus

How we helped Threadbare scale 962% in the last 2 years

962%
Total sales up by
1.4k%
Orders up by
3.17
Average ROAS

The Overview

Threadbare came to us in December 2021 in need of growth-oriented expertise across their marketing channels, focussing on paid advertising as well as email and SMS marketing. They wanted to build a consistent and instantly recognisable brand with an elevated aesthetic and unique branding.
threadbare-middle-pic

The Strategy

​​When we began our partnership with Threadbare, we set the goal of pushing their revenue to the next level, in a profitable manner over the long term. We identified that we needed to focus our attention widely across their funnel in order to grow the brand:
  • Driving greater numbers of new customers, by testing new audiences across their womenswear, menswear and kidswear ranges
  • Building a strong retention strategy to nurture a steady stream of repeat customers
  • Optimising the on-site experience to curate a streamlined customer journey with initial impression through to purchase

The Success

Threadbare have seen record-breaking results across their channels and we’ve been able to scale them to new heights, boosting their sales figures and site visits considerably.
962%
Total sales up by
3.17
Average ROAS
1.4k%
Orders up by