Once we had the full picture with the above metrics we began to work backwards to implement the perfect Meta marketing strategy that would allow the brand to profitably & efficiently scale finding new customers. As we realised generating repeat customers from Cleens was not a problem, due to their superior, high quality products that leads the line in premium mens footwear
So our aim from the get go was to use the existing data already on the ad account, combined with our strategies to find new customers, audiences and markets that resonated with the brand best.