How Social Nucleus have helped increase Sutsu’s total sales by 81% in 2023.
180%
Store sessions
81%
Total sales up by
7.71
Blended ROAS
The Overview
Sutsu is a sustainable streetwear brand that joined us in the summer of 2021. Some of their major USPs include organic clothing made to order, 2 trees planted for every order, and certified B Corp (amongst many more).
They got in touch with us back in 2021 as they were in need of a secure paid ads strategy to ensure and maintain healthy growth. They had previously been running several ad-hoc ads on Facebook but had not been seeing the results that they were looking for.
After just 5 months of working together, we saw a 58% increase in online conversion rate which also resulted in an aggressive increase in revenue by the end of 2021.
The Strategy
After launching in 2021 with a steady budget, the potential to scale became very evident. We had implemented a huge amount of new creatives and copy to allow for aggressive audience testing as we identified our clear winning ads.
The sheer amount of growth month on month meant that there was potential to keep upping the budget and scaling, allowing us to get to where we are today.
Since then, we have adopted a winning creative strategy by doing what we do best at Social Nucleus.
The Success
Since joining forces with us in 2021, it has been nothing but continuous success with Sutsu and their account:
516%
Total orders up
4.69
Blended ROAS
529%
Sales up by