Social Nucleus

How we helped Sutsu scale by over 90% in the last 18 months

47%
Orders up by
98%
Total sales up by
180%
Store sessions up by
34%
AOV up

The Overview

Sutsu is a sustainable streetwear brand that joined us in the summer of 2021. Some of their major USPs include organic clothing made to order, 2 trees planted for every order, and certified B Corp (amongst many more).
They got in touch with us back in 2021 as they were in need of a secure paid ads strategy to ensure and maintain healthy growth. They had previously been running several ad-hoc ads on Facebook but had not been seeing the results that they were looking for.
After just 5 months of working together, we saw a 58% increase in online conversion rate which also resulted in an aggressive increase in revenue by the end of 2021.
We have continued to see huge growth YoY and have been able to scale massively. In the last 18 monts alone, we’ve seen sales increase by 98% and store sessions by 180%, with the average order value increasing by 34%.

The Strategy

Since partnering with Sutsu, we’ve prioritised a growth-focused scaling strategy while continuously testing new concepts and creative angles. Initially limited to the UK market, our successful UK targeting allowed us to expand ad campaigns into the EU in April 2023.
With a long-term growth strategy across both ad accounts, Sutsu has seen impressive progress over the past three years. Expanding into womenswear and launching new product lines has created even more opportunities for testing, scaling, and reaching new audiences—setting the stage for continued growth.

The Success

Sutsu has seen truly exponential growth over the past 3 years.
Our partnership with them has allowed the brand to more effectively stand out in their market, grow their product offering and attract an ever-growing influx of new and returning customers.
It’s a testament to a growth-oriented paid marketing strategy that works, across both testing and scaling efforts, consistently tapping into new opportunities to connect with the target audience and grow brand reach.
We cannot wait to see what the remainder of 2024 looks like for Sutsu.
98%
Total sales up by
47%
Orders up by
180%
Store sessions up by
34%
AOV up