How Social Nucleus have helped increase Factory Weights total sales by 84%
84%
Orders up by
138%
Store sessions up
4
Average ROAS
The Overview
Factory Weights is a brand that offers premium-quality gym equipment for far more affordable prices than other suppliers.
Prior to partnering up with Social Nucleus in July 2023, Factory Weights was struggling with their return on investment and wasn’t seeing huge results off the back of paid social.
Aside from seeing serious growth, they were looking for an agency that they could have a strong, efficient and transparent relationship with. Initially, when onboarding Factory Weights, they voiced their concerns regarding budgets and their ability to scale due to issues surrounding stock.
The Strategy
With a huge amount of potential, we were excited to get to work on Factory Weights. Our paid specialists were able to identify key audiences and segment these accordingly. Due to their huge range of products and their versatility, we were able to create different, personalised campaigns which has been a huge factor behind their success.
Ads are never one size fits all, which is why it is so important to consider the needs of each audience and what needs to be done differently in order to maximise every campaign’s impact.
Our creative strategy is one of the many things that we do best at Social Nucleus.
The Success
Factory Weights is a great example of how steady scaling can transform a business. Since partnering with them, we have helped to maximise their visibility and increase their customer base across their different audiences.
Our growth strategy, paired with aggressive creative testing has meant nothing but success for Factory Weights over the last few months and we are so excited to see what the future has in store for them
84%
Orders up by
138%
Store sessions up
4
Average ROAS