How Social Nucleus skyrocketed Imagine X Furniture’s orders in just 2 months
400+
Sales in 2 months
85%
increase in ROAS in one month
15.71
ROAS
The Overview
The client came to us at the end of August 2020 after little to no consistency with their Facebook ad results. They knew they had great products that customers love when they get their hands on them but they were struggling to turn Facebook into a consistent source of sales.
First thing first, client ticked all the boxes on our must-have list for making an account successful.
✓ Great quality products that customers love
✓ A reliable distribution centre with plenty of stock
✓ Flexible pricing structure that offers value for money and room to discount
✓ Good delivery service with free options
✓ Basic content for us to work with raw and edit
✓ A reliable distribution centre with plenty of stock
✓ Flexible pricing structure that offers value for money and room to discount
✓ Good delivery service with free options
✓ Basic content for us to work with raw and edit
The Strategy
Once all these things were ticked off, we could begin optimising existing ads and creating new ones. At the start of September, we started work on the account after sorting the above checklist.
Our first priority was searching out quick wins amongst their current ads that could be easily optimised to become more successful.
We also set up a solid retargeting funnel with multiple ad sets that would catch customers who had engaged with content, the website and even reached checkout.
We tested new content and new styles of copy throughout the different stages of the funnel and quickly identified where our strengths lay on this account.
The Success
We’d scaled spend by 800% but also increased purchases by over 685% and conversion value by over £120,000 within our first month of working together.
The trust we’d built here in just 4 weeks was one of the main reasons we continued to grow this account to the levels we have. So, October was now here. A notoriously quiet month as people hold on buying anything until Black Friday at the end of November.
400+
Sales in 2 months
85%
increase in ROAS in one month
15.71
ROAS