How we scaled this brands revenue by 388% to £3,057,907 in 12 months
503%
Orders up by
388%
Sales up by
415%
MER Improved by
The Overview
Founded in 2017, this British-owned fashion brand provides stylish essentials for the whole family.
Originally established as a menswear brand, they have grown into an instantly recognisable label, expanding to womenswear, kidswear- and even pets!
The Strategy
By creating a tailor-made strategy for paid social ads, paid Google ads and email marketing, we’ve been able to scale this client to new heights in our first year of partnership.
They’ve seen record-breaking results across all relevant social media platforms, recording a 136% revenue increase and 17% conversion rate increase in August 2022- less than a year since onboarding with us.
To achieve such results, we engaged in aggressive audience and creative testing, as well as daily account optimisation, drawing from website traffic, engagement and previous ad data. We strategically tested funnel-specific audience groups, ad creatives and copy, as well as User Generated Content (UGC), scaling ads that were working with larger budgets and simultaneously testing fresh content to build up the account.
We also created a streamlined email marketing strategy, creating regular campaigns and specialised automations that appealed to the customer base and boosted engagement. This brought in £214,056.47 in email-attributed revenue in 2022.
The Success
The fruits of the brand-building initiative for 2022 truly appeared in full form in Q4. After a successful October, with £368,375 in sales and 7,164 orders, a 15% off Black Friday campaign was launched on ads and email, which continued into Cyber Monday. The client’s total orders for November more than doubled from the previous month, with 15,113 orders bringing in £685,252 in sales. The total revenue brought in during Q4 totalled an incredible £1,537,681, with 32,798 orders and 29,187 new customers
503%
Orders up by
388%
Sales up by
415%
MER Improved by