How We Helped Beast Pharm Achieve 851% Growth In Sales In 2024
Partners for 4 months
851%
Sales grew by
766%
Orders up by
746%
Site Visits grew by
12%
AOV up by
Overview
Beast Pharm is a premium supplement brand founded by world-renowned strongman Eddie Hall. With a focus on high-performance supplements tailored for athletes and fitness enthusiasts, Beast Pharm aims to provide high-quality products that fuel exceptional results.
After joining Social Nucleus in September, they sought to leverage our expertise in eCommerce to boost their online sales, strengthen their brand presence, and attract a wider audience. The goal was to maximise the potential of their campaigns and scale their business rapidly within a competitive market.
The Strategy:
We implemented a multi-platform strategy to optimise ad spend and reach the right audiences. By refining creative messaging, targeting specific consumer segments, and leveraging high-impact visuals, we maximised engagement and conversion rates.
Alongside this, we focused on customer segmentation, monitoring key metrics such as MER (Marketing Efficiency Ratio), CAC (Customer Acquisition Costs), NCAC (New Customer Acquisition Costs), LTV (Lifetime Value), AOV (Average Order Value), and CVR (Conversion Rate). We focussed our strategy on acquiring net new customers and allowed lifecycle marketing to pick up low hanging fruit. This strategy allowed for real back-end, incremental results over time, driving long-term growth.
To drive growth, we implemented strategic “marketing moments”—seasonal promotions, product launches, and exclusive drops—to create sales peaks during quieter periods, and enhance advertising efficiency. We also prioritised first-order profitability by introducing cost caps in the ad account, effectively controlling acquisition costs. This approach ensured sustainable growth and long-term business impact.
The Success
In less than three months, Beast Pharm saw incredible growth, with sales increasing by 851%. Orders surged by 766%, while site visits grew by 746%, reaching over 883k. During Black Friday, the brand saw a 488% sales increase and a 329% rise in orders. The success of this sales period was driven by targeted BFCM strategies, focussing on new customer acquisition earlier in the year, and successfully bringing them back in Q4.
At the heart of our approach is a deep focus on unit economics and key KPIs, such as blended ROAS, breakeven ROAS, MER, and CAC. Unlike other agencies, we don’t just look at surface-level metrics. We dig into what truly drives sustainable growth for your brand, ensuring that your ad spend works efficiently for profitable long-term results. Looking ahead, Beast Pharm is poised to continue its success, leveraging strategic momentum to fuel even greater growth.
If you want your Paid Advertising managed with a ‘finance-first’ approach, contact us today.
851%
Sales grew by
766%
Orders up by
746%
Site Visits grew by
12%
AOV up by