How We Scaled Bélier by 186% In Our First 2 Months Together
Partners for 7 months
186%
Total sales up by
76%
Total orders up by
133%
Site visits up by
38%
AOV up by
184%
BFCM sales up by
Overview
We joined forces with contemporary menswear brand Bélier in June 2024.
We’ve already been able to scale the account significantly in our first few months together, helping them to secure remarkable Black Friday results from the outset.
The Strategy:
Utilising our extensive knowledge and experience of how to generate profitable paid advertising growth for leading fashion brands, we hit the ground running and quickly set the groundwork for efficient scaling at a crucial time for the eComm calendar: Q4 and BFCM.
We applied our winning Meta ad and creative strategy, consolidating the ad account structure for efficient spend and exponential growth. We also applied our industry-leading creative strategy to ensure our ad creative strongly resonated with our audience to drive clicks, driving increased creative output and identifying ‘winning’ creative to iterate on and continuously grow the account.
We also focussed our strategy on acquiring net new customers and allowed lifecycle marketing to pick up low hanging fruit. This strategy allowed for real back-end, incremental results over time. We’re not here for ad account ROAS, we’re here for real business growth in the long term.
This included creating ‘marketing moments’ that drove man-made peaks during quiet periods throughout the year. These helped to stabilise cash flow and strengthen customer retention, enhancing long-term advertising efficiency. Examples of these peaks could be seasonal promotions, product launches to fill dips in the sales cycle, and limited-edition drops to drive urgency. This year-round revenue strategy was a key element behind Belier’s exponential growth in 2024.
The Success
Our proactive tailored approach allowed us to generate resounding success for Bélier in just 2 months of working together. Sales surged by 186% in November and December, with 76% more orders, 133% more website traffic and a 38% higher AOV for the brand. They saw 184% more sales and 152% more orders for BFCM 2024 compared to BFCM 2023, which was made possible by focussing on new customer acquisition earlier in the year, and successfully bringing them back for this crucial sales period.
This is testament to a growth-oriented paid ads strategy that works, time and time again. We know how to win the Meta Ad Auction and grab our target audience’s notice with standout creative, responsively iterating on winning content to take the ad account from strength to strength.
After a strong start to our partnership, we can’t wait to see what 2025 holds for Bélier. It’s yet another example of a success driven by our unrivalled approach to paid advertising. We closely monitor unit economics and key KPIs that actually matter for sustainable scaling, such as blended return on ad spend (ROAS), breakeven ROAS, marketing efficiency ratio (MER) and customer acquisition cost (CAC) to drive profitable growth for brands.
If you want your Paid Advertising managed with a ‘finance-first’ approach, contact us today.
186%
Total sales up by
76%
Total orders up by
133%
Site visits up by
38%
AOV up by
184%
BFCM sales up by