How we helped Bogey sell out by 5 times in 12-months
More orders in one month than they achieved last year
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190%
Conversion rate up
324%
Store sessions up
X5
Sold out times
About Bogey
Bogey is a golf apparel brand that launched in 2023 with a mission to provide the best-fitting golf gear at affordable prices. They target young males aged 18-40, who are tired of wearing unfashionable, ill-fitting golf gear on the course.
Bogey faced a challenge common to many brands—breaking into a competitive, noisy, and overcrowded market.
After running ads for three months, they approached Social Nucleus for help. Their biggest struggle? They couldn’t achieve a profitable return on ad spend. Relying solely on new customer acquisition was proving to be difficult, especially with limited content and no clear understanding of how to differentiate their product from competitors.
The Strategy:
Bogey faced a challenge common to many brands—breaking into a competitive, noisy, and overcrowded market.
After running ads for three months, they approached Social Nucleus for help. Their biggest struggle? They couldn’t achieve a profitable return on ad spend. Relying solely on new customer acquisition was proving to be difficult, especially with limited content and no clear understanding of how to differentiate their product from competitors.
We started by aligning on the key business metrics:
- MER (Marketing Efficiency Ratio)
- CAC (Customer Acquisition Costs)
- NCAC (New Customer Acquisition Costs)
- New Customers vs Returning Customers
- LTV (Lifetime Value)
- AOV (Average Order Value)
- CVR (Conversion Rate)
Understanding these metrics allowed us to pinpoint the issues and determine where to focus our efforts.
For a young brand like Bogey, the priority was simple: make first-order profitability the goal, at all costs. Every sale needed to be profitable. We achieved this by introducing Cost Caps in the ad account to set a strict limit on what we were willing to pay for customer acquisition.
While many brands believe this approach isn’t possible, we know it is.
The outcome:
In just 12 months of working with Social Nucleus, Bogey has sold out five times. They’ve recently placed their largest-ever order, perfectly timed for Q4.
Together, we’ve driven unprecedented growth. With thousands of potential customers on their waiting list, eagerly anticipating the next drop, the momentum behind Bogey shows no signs of slowing down!
190%
Conversion rate up
324%
Store sessions up
X5
Sold out times