How we helped Cleens scale their sales by 165% this year
148k%
Total Orders Up By
165k%
Total Sales Up By
130k%
Customer Orders Up By
215k%
Customer Revenue Up By
199k%
Ad Spend Up By
The Overview
Founded in 2021 the British owned trainer brand was created on the principles of accessibility to good design and high-quality products, emerged with a vision to satisfy the growing demand for a footwear brand that prioritises transparency and delivers expertly crafted products.
After coming out of covid they were able to scale rapidly with a new system in place for restocking efficiently, helping capitalise on the rapidly growing demand.
Cleens soon saw their best year YET – and year on year, we keep on hitting new heights.
The Strategy
Since joining forces with us in November 2022, the brand has experienced remarkable growth , with an impressive 165% increase in sales across 2024, resulting in the total number of orders surging by 148%, website sessions by 215% and the AOV by 1.6%. Furthermore, returning customers have increased by an impressive 32%, while the Conversion Rate (CV) has surged by 129.19% compared to the previous year.
Building upon the strategies that yielded success across the year, we maintained our focus on optimising creatives and identifying “winning” ads.
The Success
This approach proved instrumental in helping the brand achieve an astounding 165% increase in sales compared to the previous year, resulting in a substantial influx of orders by 148% & an in platform ROAS of 5.10 on Meta
Taking a look into the Meta ad account, since the start of the year we have delivered a consistent 5.10 ROAS in platform.
Our aim from the get go was to use the existing data already on the ad account, combined with our strategies to find new customers, audiences and markets that resonated with the brand best.
165k%
Total Sales Up By
148k%
Total Orders Up By
130k%
Customer Orders Up By
215k%
Customer Revenue Up By
199k%
Ad Spend Up By