How We Scaled Cleens By 190% in 2024
Partners for 2+ years
190%
Total sales up by
164%
Total orders up by
11%
AOV up by
231%
Site visits up by
Overview
Founded in 2021, British owned trainer brand Cleens emerged with a vision to satisfy the growing demand for a footwear brand that delivers on expert craftsmanship, accessibility to good design and transparency.
They joined forces with us in November 2022, and were able to scale rapidly with a new system in place for restocking efficiently, which helped capitalise on the rapidly growing demand.
They soon saw their best year YET- and year on year, our partnership keeps on hitting new heights.
The Strategy:
In 2024, we saw incredible YOY growth for Cleens, after considerably consolidating the ad account structure, avoiding ad spend wastage and increasing creative output to further scale the account.
We focussed our strategy on acquiring new customers and allowed lifecycle marketing to pick up low hanging fruit. This strategy allowed for real back-end, incremental results over time. We’re not here for ad account ROAS, we’re here for real business growth in the long term.
A key element of driving profitable growth for Cleens throughout the year was creating ‘marketing moments’ that drove man-made revenue peaks during quiet periods. These helped to stabilise cash flow and strengthen customer retention, enhancing long-term advertising efficiency. Examples of these peaks could be seasonal promotions, product launches to fill dips in the sales cycle, and limited-edition drops to drive urgency.
The Success
Our growth-oriented strategy allowed us to scale Cleens’ sales by 190% in 2024, compared to 2023 (Their best year yet). Additionally, their orders surged by 164%, website visits by 231%, returning customers by 19% compared to the previous year.
Furthermore, Cleens saw an incredible 925% boost in Black Friday Cyber Monday sales in 2024, compared to BFCM 2023. They also saw 684% more orders and 418% more site visits than the previous BFCM period, allowing them to finish the year on a significant high. These results were made possible by focussing on new customer acquisition earlier in the year, and successfully bringing them back for this crucial sales period.
Our partnership success with Cleens over the last 2 years is truly testament to our dedicated tailored scaling strategy. We know how to win the Meta Ad Auction and grab our target audience’s notice with standout creative that stops the scroll and drives clicks – and we’re looking forward to seeing what 2025 brings for Cleens.
It’s yet another successful partnership that speaks to our unparalleled expertise on getting results that profitably grow our clients’ accounts. We closely monitor unit economics and key KPIs that actually matter for sustainable scaling, such as blended return on ad spend (ROAS), marketing efficiency ratio (MER) and customer acquisition cost (CAC) to drive real growth for brands.
If you want your Paid Advertising managed with a ‘finance-first’ approach, contact us today.
190%
Total sales up by
164%
Total orders up by
11%
AOV up by
231%
Site visits up by