How Social Nucleus increased this cosmetic brand’s orders by 136%
136%
Orders up by
104%
Sales up by
72%
Conversion rate up by
The Overview
Founded in 2016, this iconic cosmetics brand was created to fill the gap of originality in the beauty industry, creating products that their customers would not be able to help but stare at! Initially, this brand solely focused on false lashes, which were enthusiastically endorsed by multiple beauty influencers on YouTube and Instagram. This led to significant growth for their social presence, and they expanded the brand’s products to makeup, beauty tools and accessories.
The Strategy
We gained these results by optimising existing data shown via website traffic and previous advertisement results, replicating this across all channels. Our Account Managers were able to analyse the core audience and went on to create a funnel-based strategy. No stone was left unturned in regard to reaching new audiences across Instagram and Facebook, and continually appealing to existing customers to build customer loyalty.
With the nature of the brand predominantly appealing to female audiences aged 18-30, this brand went on to capitalise on platforms such as Snapchat and TikTok. We used trending UGC content produced by influencers and our in-house team of Digital Content Creators, accompanied by strong ad copy which reflected the brand’s image and tone of voice.
The Success
136%
Orders up by
104%
Sales up by
72%
Conversion rate up by