How we increased Empowa Clothings' total orders by 7.9k% in just 3 months of working with Social Nucleus
7.2k%
Total sales increased by
7.9K%
Orders up by
7.3k%
Online store sessions increased by
The Overview
Founded in 2019, Empowa Clothing is a women’s fashion brand that provides trending styles and accessories for their customers’ wardrobes. They partnered with Social Nucleus in January 2024 with hopes of fully optimising their potential across paid social media, as previous agencies had failed to make a significant impact.
Despite only working with Social Nucleus for one quarter so far, Empowa has seen remarkable growth: their total orders increased by 7.9k%, online store sessions rose by 7.3K%, and overall sales increased by 7.2k%.
With three quarters of the year remaining, the possibilities are endless.
Our Approach:
Empowa’s already established professional visuals and consistent branding allowed us at Social Nucleus to feel confident about driving business growth from day one of our partnership.
Our process involved creating a tailor-made launch strategy across Meta platforms that effectively communicated the brand’s key messages through strong imagery and user-generated content, naturally appealing to the target demographic of females aged 21-35.
To ensure effectiveness and, more importantly, consistency across Empowa’s results, we analyzed creatives using key marketing metrics such as MER (Marketing Efficiency Ratio), CTR (Click-Through Rate), Hold Rate, and Thumb Stop Ratio to maximize the impact of any live content.
By leveraging this comprehensive approach, we not only increased sales by 7.2k% in 3 months but also gathered valuable data on which specific creatives resonated with Empowa’s audiences. This allowed us to iterate and refine their strategy going forward.
Pain Points:
The primary goal upon onboarding Empowa was not only to increase overall results but also to rebuild their ad account to a respectable starting point before the Spring rush of Q2. Additionally, we aimed to build a strong marketing presence that could compete effectively within the oversaturated online fashion industry.
It is safe to say that we achieved this and more in less than three months of working together, surpassing the initial targets set before the conclusion of Q1.
With the success demonstrated in such a short period, we are eager to witness what the remaining three quarters of the year will bring for Empowa’s account.
Summary
Here at Social Nucleus, we are incredibly proud of the record-breaking results Empowa has achieved in such a short period of time, truly embodying a successful online fashion brand. We eagerly anticipate witnessing their continued success throughout the remainder of 2024.
Do you believe your brand has the potential to be our next success story? Get in touch today by entering your details below, and we will contact you about elevating your brand to the next level.
7.9K%
Orders up by
7.2k%
Total sales increased by
7.3k%
Online store sessions increased by