How we helped this fragrance brand increase their overall sales by 30.5k+% in a year
5k%
Orders up by
30.5k%
Total sales up by
6.05
ROAS
The Overview
This is a fragrance brand is renowned for creating scents for both men and women inspired by the top perfumes and aftershaves on the market at a fraction of the price.
In April of 2023, we had the pleasure of this brand onboarding with the team at Social Nucleus to improve their overall marketing strategy and grow a dedicated audience, via Meta campaigns (FB & Instagram), UGC and SMS marketing.
In less than just one year of working together, we managed to increase sales by 30.5k%, orders by 5k%, and AOV by 394%.
The Strategy
A pivotal focus in our marketing strategy for this client revolved around establishing them as a reputable and easily recognisable brand.
This was achieved by leveraging User-Generated Content and various forms of social proof seamlessly integrated into their designs, such as Trustpilot scores incorporated into graphics and authentic customer testimonials.
UGC has become an industry standard within the last few years of digital marketing, with the likes of TikTok and Instagram reels setting the tone for what audiences want to see via ongoing trends and sounds.
The Success
It goes without saying, that this client is one of our proudest success stories to come out of 2023 as we have managed to scale them above and beyond initial expectations, with us not only increasing their sales by 30.5k% but also their customer retention by 66%…and we have no plans to slow down yet.
5k%
Orders up by
30.5k%
Total sales up by
6.05
ROAS