Being the world’s first portable ice bath, used by some of the biggest names in the fitness industry this brands mission is to provide an effective yet natural solution to post-workout aches and pain, as well as improve an individual’s well-being and mental health all through the power of cold water therapy. With the aim to reach further audiences and develop on the success they were already experiencing organically, they came on board with us here at Social Nucleus in February of 2023 in hopes of reaching their full potential and making their mark on the fitness industry.