How We Scaled JJ Prints By 203% In 2024
Partners for 9 months
203%
Sales up
218%
Orders up by
210%
BFCM total sales up
Overview
Founded in early 2022, JJ Prints emerged from a collaboration between two friends with complementary skills. Jack, with a background in advanced UV printing technology, and Josh, an expert in e-commerce and marketing, combined their talents to create a brand focused on premium frameless acrylic glass wall art. Offering both unique designs and personalised pieces, JJ Prints aims to elevate interiors with high-quality, contemporary art solutions.
The Strategy:
For JJ Prints, our approach involved launching a series of targeted campaigns on Meta and Google, focusing on clear messaging and engaging creatives. Our iterative process dissected performance data to determine winning combinations of concepts, angles, and copy. We focused on acquiring net new customers, while lifecycle marketing captured repeat purchases, to ensure sustainable growth and real long-term results.
We also implemented planned “marketing moments” driving man-made peaks during quieter periods over the year, such as seasonal promotions. These revenue peaks maintained consistent sales throughout the year, strengthening customer retention and optimising advertising performance with cohesive, data-driven campaigns.
The Success
This strategy contributed to a remarkable uplift in performance, with sales increasing by 203% and orders growing by 218% compared to the previous year.
JJ Prints consistently hit record months, including £44k in October, £77k in November, and £100k in December.
By leveraging existing account data and refining our approach through creative and funnel testing, we successfully scaled the brand’s performance across Meta and Google platforms.
During BFCM, JJ Prints achieved outstanding metrics, with total sales increasing by 210%, orders growing by 266%, and products sold rising by 249% compared to the previous year. This significant growth underscores the success of targeted campaigns and strategic audience engagement during the peak shopping period.
Looking ahead to 2025, our focus will remain on harnessing the momentum built in 2024, exploring new opportunities for growth, and continuing to optimise strategies to ensure JJ Prints achieves sustained success across all channels.
The success we’ve achieved with JJ Prints showcases how our approach to closely monitoring unit economics and key KPIs drives profitable growth. By analysing metrics like blended ROAS, breakeven ROAS, MER, and CAC, we’ve scaled their performance effectively and sustainably.
If you want your Paid Advertising managed with a ‘finance-first’ approach, contact us today.
203%
Sales up
218%
Orders up by
210%
BFCM total sales up