+37% YoY Total Sales Growth Through Intent-Led Structure & Conversion Optimisation
The Overview
Leapfrog, a supplement brand focused on functional, everyday wellness across immunity, sleep and mental agility, partnered with Social Nucleus to refine performance into a more structured, conversion-efficient growth engine.
Entering 2025, the brand didn’t need rapid experimentation or short-term spikes – they needed a commercially aligned approach to scaling demand, improving order velocity, and converting high-intent traffic more efficiently across the year.
The mission was clear: capture demand more effectively, increase order volume, and ensure peak trading moments translated into long-term growth – not one-off wins.
The Numbers (Feb-Dec 2025)
+37% YoY
Total Sales
+47% YoY
Orders
+26% YoY
Conversion Rate
The Strategy
To drive sustainable, compounding growth, we transitioned Leapfrog from reactive optimisation into a conversion-first, intent-led performance structure.
Intent-Focused Campaign Structure
We refined the account to prioritise high-intent, purchase-ready audiences. Campaigns were structured around clearer demand signals, ensuring spend was weighted toward users most likely to convert rather than simply maximising reach.
This created stronger learning signals, reduced wasted traffic, and allowed performance to scale more predictably over time.
Conversion-Led Optimisation
Rather than chasing volume alone, we focused on improving on-site conversion efficiency. Traffic quality, landing-page alignment, and message clarity were optimised to ensure that incremental sessions translated into incremental orders.
This approach directly contributed to a 26% improvement in conversion rate year-to-date, supporting higher order growth without sacrificing efficiency.
Peak Moment Execution
For high-pressure trading periods like BFCM, we shifted into aggressive demand-capture mode. Spend was concentrated around high-intent audiences and core product benefits, ensuring Leapfrog could scale quickly while maintaining strong conversion performance.
By aligning campaign structure with consumer urgency and intent, Leapfrog was able to capitalise on peak demand without relying on blanket discounting or short-term tactics.
The Success
The strategy delivered consistent, compounding gains throughout the year.
Since our partnership began in February, Leapfrog has achieved a 37% increase in total sales year-on-year, supported by a 47% uplift in orders. Crucially, this growth was underpinned by improved efficiency, with conversion rate increasing by 26%, proving that traffic quality and purchase intent strengthened as scale increased.
By focusing on intent-led structure and conversion optimisation, Leapfrog has built a growth engine capable of scaling demand while protecting long-term performance.
BFCM Success
With Leapfrog’s year-round performance compounding, we were well positioned to maximise impact during the Black Friday–Cyber Monday period.
Rather than relying on volume-driven tactics, we executed a focused BFCM strategy designed to capture high-intent demand quickly and efficiently.
Across the BFCM window, Leapfrog achieved:
- Total Sales up 114%
- Orders up 121%
- Sessions up 88%
This performance demonstrated our ability to scale traffic aggressively during the most competitive period of the year – while ensuring that increased demand translated directly into orders and revenue.
The Numbers (Summary)
Year-To-Date (Since Mid-February):
Total Sales up 37% YoY
Orders up 47% YoY
Conversion Rate up 26% YoY
Orders up 47% YoY
Conversion Rate up 26% YoY
BFCM (vs Previous Year):
Total Sales up 114%
Orders up 121%
Sessions up 88%
Orders up 121%
Sessions up 88%
The Numbers (Feb-Dec 2025)
+37% YoY
Total Sales
+47% YoY
Orders
+26% YoY
Conversion Rate
Want to scale with the same precision?
Let’s map your growth system — creative, spend, and data — for sustained, year-on-year success.