How Social Nucleus have helped My Own 2 Hands increase orders by 258%
84%
Orders up by
138%
Store sessions up
4
Average ROAS
The Overview
In the digital age where mass production often takes the forefront, MyOwn2Hands prides itself as a sanctuary for creativity and learning, sharing a love for craftsmanship and life’s simple pleasures within an increasingly technological world.
From the intricacies of hand-woven textiles to the artistry of bespoke creations, MyOwn2Hands came to Social Nucleus as they wanted to begin leveraging the power of social media marketing, in particular Meta & Google – to really take their business to the next level. As they were finding it challenging to get in front of the right people organically.
The Strategy
Once onboard, we began to start testing creatives and strategies to find the right audiences and creatives that resonated with them. Using our extensive knowledge of what creatives are working, we began iterating on performing creatives with MyOwn2Hands branding, products and customers in mind.
Our strategy involved creating a launch plan for Meta campaigns that communicated the products and services clearly and in an engaging visual way, whilst adding trust and social proof.
Using user generated content, lifestyle images and videos of the courses in action to captivate the attention of the desired audience.
Using creatives metrics on Meta to decide what was resonating with the target audience and iterating on performing assets to build up a bank of optimised, winning assets within the account.
The Success
Since partnering with Social Nucleus we saw an incredible uplift – helping them achieve a 12% increase in sales, 215% increase in orders and an incredible uplift of 32% of MyOwn2Hands conversion rate since coming on board in July to present. Followed by a blended ROAS of 3.96 across Meta & Google.
84%
Orders up by
138%
Store sessions up
4
Average ROAS