How Social Nucleus have helped increase Nova Clothing’s total sales by 194%
194%
Total sales up by
308%
Orders up by
126%
Store sessions up by
8
Blended ROAS
66%
Online store conversion rate
up by
Overview
Nova Clothing is a fashion retailer that aims to make luxury clothing affordable.
By selling a huge range of the most popular designer brands, they deliver a first-class luxury service, but for a fraction of the price.
Founded in 2006 under the name Style Centre, the brand then evolved into Nova Clothing – which has witnessed an impressive change in both fashion trends and digital marketing.
They came to us with a big following on social media, great brand awareness and a really loyal customer base, showing their huge potential to do big things through paid social.
The Strategy:
For Nova Clothing, the challenge was clear: they had seen good results but struggled to scale further. By identifying key areas for improvement, we successfully helped them scale over the past year. A critical focus was diversifying their growth strategy, ensuring they weren’t overly reliant on a few top-performing brands.
Nova also faced creative limitations, with success coming from a very narrow set of assets. We recognised that to achieve sustainable growth, we needed to expand their creative testing and understand what resonated with different audiences. This allowed us to refine and optimise their ad strategy for greater impact across the board.
The outcome:
In just 12 months of working with Social Nucleus, Bogey has sold out five times. They’ve recently placed their largest-ever order, perfectly timed for Q4.
Together, we’ve driven unprecedented growth. With thousands of potential customers on their waiting list, eagerly anticipating the next drop, the momentum behind Bogey shows no signs of slowing down!
194%
Total sales up by
308%
Orders up by
126%
Store sessions up by
8
Blended ROAS
66%
Online store conversion rate
up by