How we helped Nóvu scale from a small UK brand to a global contemporary fashion brand in the last 2 years
69%
Total sales up by
38%
Orders up by
24%
Store sessions up by
9.31
ROAS
22%
AOV up by
Overview
We’ve had the pleasure of partnering with Nóvu for over two years, working closely with them on their overall marketing strategy but with a hands-on focus with Paid Advertising (Meta, Google, TikTok).
This year alone we have managed to increase overall sales by 69%, orders by 38% and AOV by 22% by working closely together on an advertising strategy that works.
The Strategy:
For Novu, the goal was clear: profitably increase sales. Like many brands, Novu hit a ‘wall’ in scaling their revenue. Whether at 20k, 50k, or 100k per month, the challenge wasn’t just about pushing revenue higher—it was about doing so profitably.
Once we had the full picture, we realised that generating repeat customers for Nóvu was not a problem. The quality and designs of all the garments mean that people keep on coming back for more. That narrowed our focus immediately. We needed to drive new customers, find new audiences and build a steady stream of first time buyers to fill up the retention strategy that was already working so well.
By honing in on these metrics, we successfully helped Novu grow revenue while maintaining profitability, proving that scaling profitably is not only possible but achievable.
The Success:
It’s worth noting that Nóvu is the perfect client to work with.
They understand the market, and constantly develop new products and content..
The feedback loop in the partnership is constant and open. When we provide data on what’s working they align with us and help produce more content to capitalise on.
52%
Total sales up by
67%
Total orders up by
27%
Store sessions up by
1.6%
AOV up by