Our strategy involved devising a launch plan for Meta campaigns that communicated a clear, engaging message through high-quality visuals and user-generated content – partnered with our tried and tested feedback loop looking into specific metrics like MER, CTR, Hold Rate and Thumb Stop Ratio to name a few, we were able to dissect creatives and find what was making them work to create more of what was winning consistently and effectively.
The analysis of the most effective strategies allowed us to iterate, adapt and vary our creative content across ad campaigns, reflected in the substantial increase in sales and orders within less than five months.