Social Nucleus Knowledge Centre

Many brands fall into the trap of relying on repeat purchases from existing customers to keep revenue steady. While customer loyalty is

In today’s competitive eCommerce landscape, building a profitable brand that generates consistent cash flow requires more than just clever marketing. Successful brands

In the competitive eCommerce market, growth isn’t just about seeing immediate returns on individual ads. It’s about long-term sustainability, being first-order profitable,

For eCommerce brands, creative testing campaigns on Meta (Facebook and Instagram) have long been a staple for identifying high-performing ads. But here’s

In the fast-paced world of digital advertising, controlling costs while driving conversions is a balancing act. Meta’s bid caps and cost caps

As a savvy marketer, you understand that maximising returns while controlling costs is critical to running successful Meta (Facebook and Instagram) ad

At Social Nucleus, we are dedicated to helping direct-to-consumer (DTC) ecommerce brands scale in a sustainable and profitable way. Through optimisation models,

In today’s highly competitive ecommerce landscape, your website is one of the most critical tools for turning visitors into paying customers. Optimising