No matter the quality and design of your site, or your social media presence, you need to be paying attention to your website traffic, and ensuring as many people as possible are visiting your site. There are a number of ways you can drive organic traffic and, ultimately, boost website purchases- we’ll be going through five of these in today’s article.
1- Blogging
A blog (like this one!) is a great way to attract new visitors to your site. To create the most effective blog to boost organic traffic, consider your target audience and their needs and questions – what might they find valuable to read? Keep your blog content original, relevant to your brand and engaging- this helps build a loyal audience, plus it increases the chances that your blog gets shares as a useful hub of information.
2- Active socials with clear CTAs
Be smart with your socials – the goal is to build brand publicity and ultimately drive traffic to your site, in a way that seems natural to followers and visitors to your social platforms. Utilise CTAs that encourage website visits, such as to product pages or to your blog, to initiate visitors’ site experience. Include and draw attention to your website link, and ensure your branding is present on all creatives that you post.
It is also important to consider the different stages of the customer journey, and how your social presence moves customers towards conversion. A portion of your social media content, for example, should address those at the awareness stage, who have just come across your brand via your socials, by building hype around your products/services and informing them what you offer and who you are as a brand, to spark interest and drive website traffic. Another portion should target those visitors who are at the interest/research stage – how can they be pushed to your product pages?
Plan a social media optimisation strategy to drive organic traffic to your website, ensuring content you publish covers different buying personas and the different stages of the customer journey.
3- Pay attention to target keywords to boost SEO
Ensure you are smart with your keywords to rank higher in search results. Consider what your target audience might be searching for, what questions they might asking on search engines, and ensure your copy and content matches likely search queries. This includes keywords in your URL, headings, subheadings, meta title and meta description on search listings, as well as image and video descriptions. The higher you rank in results, and the more relevant and engaging your content looks to your target audience, the more people that click on your site, driving website traffic.
4- Email marketing
Formulating a strong email marketing strategy is a great way to remind subscribers of the products/services you offer and encourage them to visit and return to your site. You can promise and deliver exclusive offers and discounts to subscribers, sending out a regular newsletter that incorporates both product pushes and blog-style emails that offer valuable, relevant content to your target audience.
5- Perform a website audit
As well as ensuring your website keywords boost your on-page SEO, you can further optimise your web content to rank higher in search results, and ultimately boost organic site traffic, by performing a website audit. A site like www.seooptimer.com will tell you exactly how your site ranks in search results alongside any competitors, and factors you should pay attention to and improve to drive greater traffic via search engines. From here, you can develop a website optimisation strategy to boost your organic traffic.
So, that’s five key ways to drive traffic to your website. In need of further assistance in optimising your website SEO and social media platforms to boost organic traffic? Don’t hesitate to get in touch with us today – we have an expect in-house team who would be very happy to help you scale your online presence and get more visitors onto your site.