June 21, 2021
What are Facebook Stories and how can they elevate your marketing? The advent of social media has completely changed the way businesses market themselves. While big brands command huge departments and mass resources to manage their campaigns, in the age of digital, a single piece of engaging content targeted at the right audience can be […]
Read MoreJune 14, 2021
What is iOS14 and how does this affect you? In June 2020, Apple announced its fourteenth system update to the world at the company’s Worldwide Developers Conference. The update caused a lot of stir amongst the wider community. Why? Well, for one big reason. App Tracking Transparency (ATT). ATT, put simply, introduced a prompt to […]
Read MoreJune 2, 2021
Tone of Voice in Brand Communications When it comes to marketing communications, your brand’s tone of voice is one of the most important aspects to consider. It’s not just a tool used to appeal to potential customers. It’s an integral part of your business that conveys your values and makes your brand stand out to […]
Read MoreApril 23, 2021
5-Step Guide to Social Media Marketing for Small Businesses Social media marketing for small businesses can be a tricky thing. For a start, you may not have the dedicated departments of the big brands. If you’re the sole voice of your business’s social media presence, then it can be very difficult to work out […]
Read MoreMarch 23, 2021
5 Ways to Market Your Product as GREAT Value A question we all ask ourselves as customers is “how do I know that what I’m paying for is worth a lot more than my investment?”. As a brand, it’s your job to answer this question by offering massive value through your advertisement strategy. You want […]
Read MoreMarch 22, 2021
How to Get Ads Approved (and Disapproved) with Ease If you’re a frequent Facebook advertiser, you will understand the struggles of getting your ads approved (or disapproved). Since launching in 2007, Facebook have adopted a very strict approach to their guidelines. They are very particular on what they approve and what they disapprove. If you’re […]
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