January 25, 2023
Let’s set the scene : you’ve got a product or service to promote to customers, and you’re communicating its value via your chosen marketing channels to reach new purchasers. But once your business is up and running, your existing customers will become your biggest asset. It can cost up to 5 times more to acquire […]
Read MoreJanuary 18, 2023
Digital marketing is a constantly evolving field, and one of the most important aspects of a successful digital marketing campaign is the ability to iterate and test creatives. This is particularly true when it comes to Facebook advertising, as the platform is constantly updating its algorithms and features, and what works today may not work […]
Read MoreJanuary 11, 2023
And just like that, 2023 is officially here! Traditional digital marketing has undergone a huge shift in the last two years, therefore many brands have had to accommodate new experimental ways of advertising. Just like fashion, marketing trends come and go; so it is essential that as a brand owner, you should plan your yearly […]
Read MoreDecember 14, 2022
Socials need sprucing up? We’ve got you covered. In this week’s article, we’re covering all things social media – so you can start 2023 off strong on your socials. There’s nothing worse than having creator’s block – so here’s 3 ideas to try if you’re struggling for content ideas and want to vary things up. […]
Read MoreDecember 1, 2022
Q4 is officially in full swing! And a new quarter calls for some big changes for our favourite social media platforms. Check out November’s breakdown and what to expect this December, in this month’s instalment of Social Media Updates. Twitter Let’s begin by addressing the elephant in the room, Twitter. It truly feels like everything […]
Read MoreNovember 16, 2022
As a brand, it’s important to keep tabs on your KPIs (key performance metrics) to measure the success of your marketing platforms, evaluate customer loyalty and budget for your business’s success. Here’s 4 key metrics you need to be tracking all year round as you build your brand and strive for success – and how […]
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