December 1, 2022
Q4 is officially in full swing! And a new quarter calls for some big changes for our favourite social media platforms. Check out November’s breakdown and what to expect this December, in this month’s instalment of Social Media Updates. Twitter Let’s begin by addressing the elephant in the room, Twitter. It truly feels like everything […]
Read MoreNovember 16, 2022
As a brand, it’s important to keep tabs on your KPIs (key performance metrics) to measure the success of your marketing platforms, evaluate customer loyalty and budget for your business’s success. Here’s 4 key metrics you need to be tracking all year round as you build your brand and strive for success – and how […]
Read MoreNovember 8, 2022
When creating ads on Meta it can be tricky to decide where to start, let alone finding the best methods for creating adverts that convert profitably. In this blog we will highlight 3 steps for creating Meta ads that boost your conversions. 1. Killer Creatives With Meta ads, grabbing people’s attention as they scroll […]
Read MoreNovember 2, 2022
Social media marketing for small businesses can be a tricky thing. For a start, you may not have the dedicated departments of the big brands. If you’re the sole voice of your business’s social media presence, then it can be very difficult to work out a strategy that is both efficient and cost-effective. At times, […]
Read MoreOctober 28, 2022
If you want to secure your brand’s healthy growth and profitability in 2022 and beyond, the LTV : CAC ratio is an essential metric to track. It compares your customer Lifetime Value (LTV) and Customer Acquisition Cost (CAC), showing you how much your customers are worth versus how much you’re spending to gain more. Hence […]
Read MoreOctober 26, 2022
No matter the efficacy of your paid social ads or email marketing campaigns, your website is the most important tool to turn interests into conversions for your business. That’s why it’s incredibly important to ensure that your website’s conversion rate is fully optimised. Whether your customer knows your brand from your organic social media presence, […]
Read More