Content marketing is that essential part of your marketing strategy that very easily gets stale if you don’t find ways to keep your audiences’ attention. Content marketing has transformed from an exciting new marketing concept to pretty much an essential powerhouse for every business. From Instagram content to writing a blog, content marketing is designed to show the world that you’re the best at what you do.
Today’s blog is going to look at five ways you can up your content marketing game this Q4.
Why is content marketing so important?
Before we get into the good stuff, let’s firstly look at why content marketing is so important. At the heart of every single digital marketing strategy is content. It supports every element of your strategy and can be repurposed across all platforms.
Creating high-quality content that is built into your campaigns is guaranteed to boost your conversions and smash your business goals. Consistent content is associated with a very attractive return on investment (ROI) and should never be a second thought.
How to up your content marketing game:
Incorporate social media – Today, social media is everywhere. Great digital content brings together your entire digital footprint under one umbrella. Whenever you create new content, find ways to tie it to your social media. Whether that’s snippets on Facebook, quotes on Twitter and images on Instagram and Pinterest. Doing so improves your social proofing, engagement, and brand image.
Update your blog – Writing and keeping up to date with a blog is a great way to drive traffic to your website and convert traffic into leads. Running a blog demands a lot of energy and stale blogs can fade into extinction quickly. If you don’t have time to run your blog yourself, working with a third-party content creation service is always an option.
Use mixed media – Relying exclusively on text for your digital marketing is a no-go. Research has shown that coloured graphics make people 80% more likely to read a piece of content. Venture out of your comfort zone and use videos, audio, images, or even infographics. Draw your visitors in and keep them engaged.
Establish a style guide – Customers are increasingly perceptive when it comes to brand awareness. Your customers can tell when messaging conflicts with your values, goals and styles. Putting together a style guide can help keep your brand image in check and allow you to effectively keep up your content marketing game. Your style guide should cover areas such as tone of voice, logo styling and colours, font preferences and overall content goals.
SEO optimisation – SEO optimisation continues to evolve and remains extremely relevant in today’s marketing world. It’s important to choose specific actionable keywords that benefit from low competition and high search volume. They’re a bit harder to find but valuable for your content.
So, there you have it. Five ways to up your content marketing game. If you’re not happy with your content marketing game, step it up. If you don’t have the time, book a call with us and find out how we can help you level up your content, just in time for Q4!