Wednesday, May 11th, 2022
When you’re building a business, it’s also important to build a brand : a company identity that separates you from the competition, conveys your message and personality, and makes you recognisable in your market sector.
In today’s market, competition is high- more and more brands are coming into existence, and we have so much choice with our interests and needs. So it’s more important than ever to present your business’s originality and stand out with clear, cohesive and professional branding. This will present you as a strong market contender, and make your target audience remember you.
Read on to find out what to consider when upping your branding game, and why branding is more important than ever.
First of all, what do you need for effective branding?
How your brand makes your customers feel depends on your market, target audience, product line and brand identity – but there’s always an opportunity to stand out amongst your competitors.
It’s important to keep things consistent, sticking to your brand guidelines across all your business’s creative output, website, social media and internal/external communication.
Visually speaking, here are the factors to pay attention to:
Considering your business’s brand voice, it’s important to establish a clear, consistent TOV (tone of voice) across all written copy. Ask yourself : how do you want to make your audience feel?
Your TOV could be:
Either style can engage your audience, depending on your product line – but it’s important to set your TOV and stick with it, to create a consistent brand voice.
Next, why is branding important?
Branding is a continuous process – it requires routine evaluation to ensure branding is fresh, relevant and original in ever-changing markets. By paying attention to the factors above, you’ll be well on your way to presenting yourself as a market leader.
Need assistance with your brand development? Our specialist team here at Social Nucleus can help with that – book a call with us today to find out how we can help take your business to new heights.