Monday, October 4th, 2021
When you engage someone in a conversation, you can influence the decisions they make. Great conversations are often key to a great marketing campaign and that’s why, with the correct execution, Messenger ads can be the core of successful conversions.
Facebook Messenger Ads are advertising options that either start instant-message conversations with customers or appear within the Messenger app.
There is a huge variety of different ad placements you can choose from, with the ultimate goal of starting an instant message conversation with a prospect. Messenger ads are the best way to connect directly and more importantly, privately with your customers. This interaction often leads to above-average conversion rates.
Let’s have a look at some of the different Messenger Ad options available to you:
Ads that click to Messenger
You can use standard Facebook display ad placements to start a conversation with your prospect. These ads will appear in the newsfeed, but your CTA button will open up a Messenger conversation, as opposed to taking them to your website for example.
Sponsored messages
This placement allows you to send a sponsored message directly to people who have already chatted with your business via Messenger.
Messenger stories ads
Similarly to Instagram, Messenger story ads are full-screen mobile experiences that appear in the Messenger app. These ads are only available alongside Instagram stories, however.
Messenger inbox ads
Messenger inbox ads appear in the chat tab within the Messenger App. When a user clicks on your ad, they are sent to Messenger with a call-to-action. This will take the user to the destination you chose during the ad creation.
When it comes to creating effective Messenger ads, there are a few things you should consider before creating your ads.
When you create an authentic voice for your business, people are more likely to engage with you and that goes for all ads, not just Messenger. When thinking about the tone of voice you want to use for your Messenger ads, here are some things to consider:
These are the top 3 things Facebook suggests for creating an effective TOV.
You should consider using a character as the personality for your conversations. This could include bringing a spokesperson to life or partnering with a celebrity.
Your ads are more likely to resonate with people if you show, rather than just tell. Facebook offers a one-of-a-kind experience that can really engage people.
Photos and videos are one way to bring your ads to life using expressive ideas. You could use them to share instructional or exclusive content to up engagement.
With Messenger, you can use API to connect people to your server. You can use this to interpret, connect and unlock new ideas. Using the API and your server, Messenger can act as a virtual switchboard, connecting the people who message you.
You could also use Messenger as a remote control. People can send requests that lead to real-world actions. They could send a gift to a friend, control, or a robotic device.
There are many ways you can use Messenger to boost your conversions and engage more potential customers. If you still feel like you need some help with your sponsored Messenger ads, get in touch today to see how we can help!
