Tuesday, October 19th, 2021
The advent of social media has made it easier than ever to connect consumers with brands, public figures and more. However, with such an overwhelming number of profiles and pages available online, it can sometimes be a bit tricky for these prospective consumers to find the exact business or figure they are looking for.
That’s why knowing how to verify a Facebook business page is absolutely crucial for anybody looking to cement their online presence. If you’re struggling to do this yourself or don’t understand why you even need to, read on, as we’ll explain everything below!
Let’s start with the basics; what exactly is page verification? Well, whenever you search for a profile or brand on Facebook, you’ll probably find numerous results all with the same name. If a brand is verified, it will carry a blue tick next to the page, which shows that Facebook has registered it as the authentic presence of that brand. This means that any page you see on Facebook with a blue tick has been certified by the social media platform and any posts, stories or other communications come directly from the brand.
As we’ve mentioned above, there may be many other businesses out there that are shown on the same result page as your own. If your page is verified, then potential customers will immediately identify that this is an authentic, trustworthy profile, whilst also making your page stand out from other, similarly named brands.
It’s not just the customer psychology standpoint you should pay attention to though, there are several tangible benefits to verifying a business page on Facebook. The first, and perhaps most important of these, is that a verified page will appear at the top of search results when a user enters a search query.
This can be especially useful for brands that have numerous sub-pages for specific sections of their brands. It allows users to determine which of your pages is the ‘main’ one, and also ensures it has the most visibility to drive traffic from a general audience.
Another positive that comes from having a verified Facebook page is that you’ll have access to new features Facebook might preview ahead of other, unverified public pages. As you can see, there are many critical benefits to verifying your business page.
To verify your page, just follow these six simple steps:
If you’re having trouble with verifying your page, don’t panic! This is likely due to an error in the information you submitted. It could be as simple as submitting the wrong type of official document and you can check on this link which documents are accepted in the country your business resides in.
Another issue you might have is if the document you sent over is self-filed. Facebook won’t accept these, as the documents must have been certified by someone outside of the organisation, with an official seal or signature. It could also be a problem with actual upload as if the file is blurry, low resolution or corrupted, Facebook won’t accept it. There are many reasons why your page might not have been verified initially, but the good news is that it’s probably just a small issue that can be fixed pretty easily.
We hope this blog has helped you answer some of the questions around Facebook verification you might have. Of course, this is just one of many things that can have a huge effect on your brand’s online presence. There is a huge number of other considerations you need to make, from branding to ad messaging and audience targeting. If you don’t know where to start, making sure all of these aspects are the best they can be is vital.
At Social Nucleus, we can help with all aspects of digital marketing. We have a dedicated creative, with both graphic designers and copywriters, that can help take your messaging to the next level. We also have account managers and digital specialists on hand to make sure your ads are being seen by the right people. If you’d like us to help your business grow, get in touch and start connecting with your audience now.