Monday, July 12th, 2021
When it comes to your marketing strategy, it’s always important to remember one thing. Your customers aren’t on one channel. Which means you shouldn’t be either. Today’s post will cover what exactly a multi-channel marketing strategy is, why it’s so important and some multi-channel marketing benefits.
Multi-channel marketing, or omnichannel marketing, is the process of utilising marketing communications across multiple channels to engage your customers. The purpose of a multi-channel strategy is to reach your customers across multiple platforms, whether that be social media, direct mail mobile, etc, to push conversions and increase your ROI. Unfortunately, marketing your products and services on a single-channel isn’t enough for today’s consumers.
Consumers have so much choice when it comes to purchasing. People are becoming increasingly engaged on numerous devices and social media platforms daily. Therefore, marketers are challenged with providing a seamless customer experience by remaining accessible.
Therefore, it is more important than ever to understand your consumers and how they interact across different platforms. Let’s look at some benefits of adopting a multi-channel strategy.
Consumers today, as mentioned, enjoy multiple platforms. They engage across various devices, channels, and apps. Each one serves a unique purpose and explains customer preferences and behaviours.
It is reported that the average digital consumer owns 3.64 connected devices, so if you were to deliver ads to only one channel, your interactions would be severely restricted.
Showing ads across multiple channels also shows that you, as a brand, are making efforts to adapt your marketing to their preferences.
Multi-channel marketing will also bring in a higher engagement rate. Multi-channel B2C campaigns see a 24% greater return on investment compared to single channel campaigns.
Customers will see your ads continuously across multiple platforms, so chances are, they’ll interact with them.
Staying on top of customer behaviour, and delivering effective and engaging ads across multiple platforms, almost guarantees you stay ahead of your competitors.
Your marketing remains relevant, engaging and most importantly, increases your ROI significantly.
Knowing and understanding your customer behaviour, and what platforms they interact with, allows you to create craft effective creative strategies around them. A data-driven strategy empowers your marketing campaigns to send the right content to the right people in the right places.
It provides a full view of your consumers, allowing you to drive the most relevant content to their favourite channels.
To conclude all the above, the better you understand your consumers and target them on the right platforms, the more likely they will enjoy seeing your ads. Chances are that most of the time they won’t even realise they’re seeing an ad.
Hopefully, this post has given you some inspiration when it comes to your marketing strategy. Remember, it’s all about seamlessly integrating your marketing into consumers’ devices and creating a positive brand experience for them. That is how you build long-lasting brand-consumer relationships.
Feel like you need help with a multi-channel marketing strategy? Get in touch to find out how we can help your business today!
