Love it or hate it (we most definitely love it) TikTok has taken over the world in recent years and has become a digital marketing must-have for both established and small businesses.
With over 1 billion active users as of 2022, no matter the niche of your business – there is a TikTok audience waiting for you.
It can be intimidating approaching the platform for the first time professionally, so read on to learn our top tips for a successful presence.
Be Consistent
Consistency is key when it comes to TikTok – if you’re looking for significant traffic to your page it’s ideal to be posting as often as possible.
You might be thinking, “there’s just no way I can do that!” however, when it comes to business-related TikToks, we recommend setting up a content strategy to make daily posting more achievable in line with your business priorities (product drops etc).
Jump On the Trends
When it comes to TikTok, trends are the way forward if you’re looking to reach your target audience via the ‘For You Page’. This can include using popular sounds, hashtags, filters, dance trends….the list goes on!
The algorithm is more likely to promote a video with trending sounds – ultimately leading you one step closer to reaching your audience.
Competitor Research
As discussed in our previous blog post, keeping an eye on what your competitors are producing is key to a successful TikTok presence. Make note of what sounds, trends & hashtags they are using that have already been received well by your shared audience and attempt to replicate the content in some form.
Be Authentic
Last but not least, be yourself! It’s proven with TikTok, that more often than not ‘less is more – so don’t spend too much time on expensive equipment or extensive production; simply, have a laugh and enjoy what you’re producing as that will reflect in your videos.
Brands that aren’t afraid to make fun of themselves bring a real sense of authenticity to the business. An example of this would be SkinnyDip London, known for their phone cases & accessories, often post BTS content featuring videos of their staff in funny/ relatable situations i.e being late for work, making fun of old products etc.
TikTok is undoubtedly a digital marketing marvel, with its almost perfect algorithm bringing thousands of communities together & growing even the smallest of creator platforms.
Still needing assistance with your brand’s TikTok presence? Our specialist creative team here at Social Nucleus are here to help – Book a call with us today and get your business growing today.