Month: August 2023

Black Friday is undoubtedly the biggest date in the eComm calendar (Friday 24th November- add it to your diary if you haven’t already). If you want this BF to be your biggest YET, here’s what you can do right NOW to start prepping your customers to spend big on your store.

1.Drive for LOYALTY:

Grow your brand loyalty and engagement via retention marketing: loyal customers stick around – and many wait for the big price drops and offers to give back, after all the value and engagement you’ve given them across your socials, email newsletters and blogs. Keep your most engaged followers and subscribers coming back for more, with high-quality, memorable and unique content that addresses their interests and lifestyles.

2. Make your brand HEARD:

It’s more important than ever to present yourself as a key market contender, above the competition and worthy of the market’s attention. Utilise your paid social ads to reach new audiences, tapping into audience and creative testing to see what makes your customers tick. You can even reach new audiences organically with boosted social posts and referral programmes, to spread the love for your brand and keep it memorable in your target demographic’s mind.

3. Educate to accumulate:

Your target audience needs to know exactly WHY they need to be investing in your offering this Black Friday. Keep reminding them why your product/service is crucial to heal their pain points and benefit their life. Why does it stand out? What’s the reason why it came into existence? What have other happy customers had to say? Share insightful social proof from which potential customers can learn why they should opt in- in a big way this Black Friday: via customer testimonials, reviews and UGC.

4. Build that HYPE:

Why not tease your upcoming offers? It’s never too early to start alluding to the exciting Black Friday you’ve got planned. We’re not suggesting you reveal all (they’ll have to be patient!) but announce there’s big things coming. As the days start creeping closer to the big day, you might uncover some of what’s in store. Your audience simply needs to know that your store is where they HAVE to be on the 24th November…

That’s a wrap! We hope that helps get you in gear for the biggest Friday of the year. And remember- you’re not alone: if you need a helping hand and a little expertise to elevate your marketing strategy ahead of Q4 and Black Friday, it couldn’t be a better time to join us.

We’re experts in all things digital marketing, from paid social to retention channels, and we know how to help you connect with potential and current customers alike. Now more than ever, you’ll be in the safest hands to grow your brand to the stars.

Book an intro call with us to find out how we could be your ideal growth partner. 

If you’ve not seen the movie yet, you will 100% have seen Barbie (or at least Barbenheimer) plastered all over your social media. Even if Barbie isn’t your cup of tea, we can assume that you’ve at least been tempted to make a visit to the cinema for FOMO’s sake. So how did we get here? Where anything and everything pink is considered to be Barbiecore and Ryan Gosling’s rendition of ‘I’m Just Ken’ plays on a loop in our heads 24/7?

We could be here for a while… so we’ll briefly go over a couple of things that we have learned, noticed and loved about Barbie’s supersize marketing campaign. Before we dive in, let’s just remind ourselves that the Barbie marketing team is reported to have had a budget of $100-150 million to play with. While your budget might not match in size, you can learn from this and apply several elements to your own brand’s marketing campaigns.

One element that has been almost inescapable, is the sheer amount of brand collaborations the Barbie movie has been affiliated with. These collaborations are crucial in tapping into a huge variety and range of customer bases and audiences, extending both brands’ reach to gain more visibility. It’s simple: brand recognition + brand visibility = brand trust. The film’s marketing team explored a massive range of brands to collaborate with, with the goal of remaining diverse and extending the Barbie community to a ton of different cultures and demographics. This played a key role in highlighting the core values of the film, and what production expects from the audience; inclusivity, empowerment, personal growth and self-expression. 

Brand recognition is clearly not something that the Barbie marketing team has struggled with. Particular shades of pink are now predominantly associated with Barbie and have become increasingly popular. This has resulted in the majority of audiences going to see the film refusing to go without wearing some sort of pink shade, as a salute to the brand. On top of this, the world has been shocked at the power of the Barbie Billboards. How is it so easy to recognise this pink block with a singular date and know EXACTLY what it is referring to?

This is simple, clever, and a perfect example of how effective brand recognition can be. 

Contrasting the game plan of brand collaborations, but equally as successful, is organic marketing. As an agency, we have a LOT to say about organic marketing: social media, TikTok especially, has had an insane impact on building up the Barbie hype. In an interview with Variety, Josh Goldstine, the president of global marketing at Warner Bros., was asked about the importance of TikTok as a marketing resource. He responds by saying although they did some promotional work with them a “tremendous amount is organic”. He goes on to talk about the ‘Barbenheimer’ phenomenon and also comments that organic marketing ‘[took] on a life of its own’. 

From the songs, discussions, outfits and loads more, Barbie was given to creators on a plate. Coupled with their creative marketing strategies and collaborations, this is a marketing presence that will stand out in the years to come. It’s a real testament to the power of consistent branding to cement a brand or product (or film in this case) in the customers’ mind.

We could risk being here for hours talking about Barbie’s marketing success- but in the meantime, if you want to have a chat about what your business could achieve with a strong marketing and branding strategy, then get in touch now.