July 5, 2021
When looking to make Facebook ads that convert, it can be a little tricky knowing where to start. One of the key things to remember is that there is a comprehensive set of considerations to make, from visuals and copy to analytics and tracking. In this blog, we’ll detail a few tips and tricks that […]
Read MoreJune 28, 2021
Making sure you’re measuring and analysing the correct data is vital to success when it comes to the effectiveness of your Facebook advertising campaigns. The big one we marketers need to keep an eye on, is ROAS. Keep reading to learn what exactly ROAS is, why it’s important, how to calculate and how to improve […]
Read MoreJune 21, 2021
What are Facebook Stories and how can they elevate your marketing? The advent of social media has completely changed the way businesses market themselves. While big brands command huge departments and mass resources to manage their campaigns, in the age of digital, a single piece of engaging content targeted at the right audience can be […]
Read MoreJune 14, 2021
What is iOS14 and how does this affect you? In June 2020, Apple announced its fourteenth system update to the world at the company’s Worldwide Developers Conference. The update caused a lot of stir amongst the wider community. Why? Well, for one big reason. App Tracking Transparency (ATT). ATT, put simply, introduced a prompt to […]
Read MoreJune 2, 2021
Tone of Voice in Brand Communications When it comes to marketing communications, your brand’s tone of voice is one of the most important aspects to consider. It’s not just a tool used to appeal to potential customers. It’s an integral part of your business that conveys your values and makes your brand stand out to […]
Read MoreApril 23, 2021
5-Step Guide to Social Media Marketing for Small Businesses Social media marketing for small businesses can be a tricky thing. For a start, you may not have the dedicated departments of the big brands. If you’re the sole voice of your business’s social media presence, then it can be very difficult to work out […]
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