March 2, 2023
In today’s digital age, businesses have a huge choice of marketing channels to choose from. From email to social media, there are many ways to reach out to potential customers – new or existing. One channel that often gets overlooked is SMS marketing. SMS marketing involves sending promotional messages directly to customers’ mobile devices. In […]
Read MoreFebruary 23, 2023
When your profession falls within the realm of digital marketing, you are essentially required to be spending more time on those pesky little apps more frequently than the average person, which brings a whole different meaning to ‘bringing work home with you’. This can often lead to what is known as social media burnout, and […]
Read MoreFebruary 16, 2023
Want to improve your site performance, and lower your bounce rate? It’s time for a landing page refresh. The most successful landing pages take the viewer on a journey from pain point to solution, no matter if they’re completely new to the brand or if they’re returning to the site to compare with competitors. It’s […]
Read MoreFebruary 8, 2023
No matter how good your paid marketing campaigns and flows are, if you have a poor-performing website, it will significantly hinder your sales and overall conversion rate. You should see your website as your store & being the most important place within the marketing funnel as this is where customers decide whether to purchase from […]
Read MoreFebruary 1, 2023
If you’re new to the world of paid media or running ads in general, all the terms and phrases that come with the process can be quite daunting at first glance (don’t worry we’ve been there!). To help ease you into the world of digital advertising, check out our essential list of metrics you need […]
Read MoreJanuary 25, 2023
Let’s set the scene : you’ve got a product or service to promote to customers, and you’re communicating its value via your chosen marketing channels to reach new purchasers. But once your business is up and running, your existing customers will become your biggest asset. It can cost up to 5 times more to acquire […]
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