February 8, 2023
No matter how good your paid marketing campaigns and flows are, if you have a poor-performing website, it will significantly hinder your sales and overall conversion rate. You should see your website as your store & being the most important place within the marketing funnel as this is where customers decide whether to purchase from […]
Read MoreFebruary 1, 2023
If you’re new to the world of paid media or running ads in general, all the terms and phrases that come with the process can be quite daunting at first glance (don’t worry we’ve been there!). To help ease you into the world of digital advertising, check out our essential list of metrics you need […]
Read MoreJanuary 25, 2023
Let’s set the scene : you’ve got a product or service to promote to customers, and you’re communicating its value via your chosen marketing channels to reach new purchasers. But once your business is up and running, your existing customers will become your biggest asset. It can cost up to 5 times more to acquire […]
Read MoreJanuary 18, 2023
Digital marketing is a constantly evolving field, and one of the most important aspects of a successful digital marketing campaign is the ability to iterate and test creatives. This is particularly true when it comes to Facebook advertising, as the platform is constantly updating its algorithms and features, and what works today may not work […]
Read MoreJanuary 11, 2023
And just like that, 2023 is officially here! Traditional digital marketing has undergone a huge shift in the last two years, therefore many brands have had to accommodate new experimental ways of advertising. Just like fashion, marketing trends come and go; so it is essential that as a brand owner, you should plan your yearly […]
Read MoreDecember 14, 2022
Socials need sprucing up? We’ve got you covered. In this week’s article, we’re covering all things social media – so you can start 2023 off strong on your socials. There’s nothing worse than having creator’s block – so here’s 3 ideas to try if you’re struggling for content ideas and want to vary things up. […]
Read More