Social Nucleus

May 24, 2022

Top Tips for a Successful TikTok Presence

Love it or hate it (we most definitely love it) TikTok has taken over the world in recent years and has become a digital marketing must-have for both established and small businesses.  With over 1 billion active users as of 2022, no matter the niche of your business – there is a TikTok audience waiting […]

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May 17, 2022

Why competitor research should be a vital part of your marketing strategy

No matter the size, age or niche of your business, there will be a competitor. And as a business owner, it is important to identify your competitors and keep a close eye on what they are producing so you can ensure your own business is going above and beyond – and ultimately stands out in […]

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May 11, 2022

A Beginner’s Guide to Effective Branding

When you’re building a business, it’s also important to build a brand : a company identity that separates you from the competition, conveys your message and personality, and makes you recognisable in your market sector.   In today’s market, competition is high- more and more brands are coming into existence, and we have so much […]

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April 26, 2022

A Beginner’s Guide to Facebook Ads Manager: How to Analyse KPIs

Find out exactly which KPIs to pay attention to on Facebook and what they mean with this handy how-to guide.   When you’re building Facebook ads, it’s vital to analyse your ad performance metrics on Ads Manager, to see which ads are doing well and can be scaled up or replicated to drive further traffic […]

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April 12, 2022

5 ways to boost organic traffic to your website

No matter the quality and design of your site, or your social media presence, you need to be paying attention to your website traffic, and ensuring as many people as possible are visiting your site. There are a number of ways you can drive organic traffic and, ultimately, boost website purchases- we’ll be going through […]

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March 25, 2022

We’re no longer reporting on Facebook Ads Manager ROAS – here’s why

The arrival of iOS 14 has meant we can no longer see accurate purchase data on Facebook Ads Manager. iOS 14 users have been granted greater transparency and choice with data sharing, and we are now unable to track users’ activity outside Facebook-owned apps if they opt out of ads tracking.    This means the […]

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