How to Optimise Your Facebook Ads For Mobile | Social Nucleus Blog

Monday, November 29th, 2021

Today, most Facebook users access the app via mobile. This means, in order to maximise success, your Facebook ads need to be optimised for mobile use.

Today’s post is going to cover everything you need to know about creating content for a mobile world, through using high-quality creatives in your campaigns.

  • Videos

Movement can make your ads significantly more eye-catching and by utilising videos where you can, you can connect with audiences across all platforms. You don’t need to spend loads to produce a show-stopping video. Simple bits of content such as animations and GIFs can work very well, depending on your brand.

  • Aspect Ratios

When optimising your Facebook ads for mobile, ensure your videos and images aspect ratios are adjusted accordingly. You want to cover as much of the screen as possible to grab users’ attention.

  • Ad placements

In order to get the very most out of your Facebook ads, you should use automatic placements. Automatic placements allow Facebook to use machine learning tools to determine where your ads will be the most effective across all channels, including Facebook, Instagram, Audience Network, and Messenger. This ensures you make the most out of your budget and viewability on the platform.

  • Branding

When it comes to optimising your Facebook ads for mobile, it’s important to remember that the first few seconds of your ad matter the most. The most effective mobile video ads include branding in the first few seconds. You must remember to convey your brand’s key message in the first 3-5 seconds in order to grab attention and make your ads easy to understand.

In order to increase brand awareness and ad recall lift, you should aim to show your brand or product at the start AND end of your video. We recommend using colours and themes that communicate your brand throughout the video.

  • Sound

Surprisingly, many people choose to watch videos with the sound off – likely in public places. Mobile ads that work best when designed for sound on and off. To do this, you can include text overlay/captions where possible. This makes your ads more visually appealing and ensures they have a clear focal point and message.

  • Attention

It’s well known that people consume content quickly via mobile. For this reason, it’s important that you grab consumers’ attention in the first few seconds. You should aim to make an impact as quickly as possible. A few ways you can do this include moving images, as they are usually more eye-catching. You can also bring the most exciting frame to the front of your feed ads.


So, there you have it. Everything you need to know about creating optimised mobile ads in order to maximise your campaign success! Follow these best practices to get the most out of your ads.

Still feel like you need some extra help? Get in touch today to find out how we can level up your Facebook ads!