Social Media Updates July 2022

Tuesday, July 5th, 2022

With Summer now in full force, you will likely be seeing a lot of changes or updates to your favourite social media platforms, as a way to enhance the user experience and ensure users are being drawn to apps during the hotter season, due to the statistically significant drop in screen-time over the warmer months – Check out our latest blog for 5 Tips on a Successful Summer Campaign. 

We’ve compiled a list of the latest news & updates to look out for this month! 

 

Instagram – Reels in-feed

Following on from Instagram’s infamous ‘TikTok-ified’ update of May 2022, whereby all imagery and videos went full screen with the intention of “bring(ing) video more front & centre”; despite the controversy, this has not prevented Instagram from mirroring TikTok’s platform once again with their latest update. 

Now all video content (both new & old) will be presented as a ‘Reel’ and is being pushed separately to how you see ‘Posts’ on your feed. Reels rely on a user’s algorithm, therefore can appear on your feed at any time (whether you follow the account or not), sounding familiar?

How Long Can Instagram Reels Be? From 15 to 60 Seconds

Facebook – Groups Revamp 

With Meta’s common theme of mirroring features, Facebook is updating its ‘Groups’ feature which if you’re an avid member of the gaming community, you may see a striking resemblance to the popular messaging platform Discord. 

In these changes, you will see a new left-aligned bar channel for groups, with Facebook going as far as moving away from its iconic blue & white branding for the revamp, in favour of purple, much like Discords Purple & Black.

 

Twitter – Notes feature 

Twitter is testing a new feature called ‘Notes’, which allows users to go over the 280 characters limit, in favour of writing longer pieces with a whopping 2,500-character limit. Alongside the increased characters, you will be able to insert pictures & tweets just like a blog post. 

Notes can be edited, even once published which is a feature Twitter does not currently have available with normal tweets. 

 

Tiktok – Attribution Tool 

For the Digital Marketer lovers of Tiktok, the app has officially released its new ‘Attribution Manager Tool’ which enables advertisers to set custom attribution windows within TikTok campaigns.

“TikTok Attribution Manager enables marketers to select a specific time period to measure success: the click-through attribution (CTA) window can range from one day to 28 days, while view-through attribution (VTA) window options range from off to up to seven days.” – socialmediatoday.com

This feature offers more flexibility in measuring the results of your TikTok promotions, ultimately allowing you to be more strategic in which content to push. 

TikTok Launches New Attribution Manager to Provide More Ad Performance Tracking Capacity

 

Snapchat – Launch of Snapchat+

Snapchat has officially launched a subscription service, costing users a total of £3.99 per month. A few benefits of the service include: Having a designated #1 BFF, exclusive access to ‘pre-released features’ & access to who has ‘re-watched’ your stories. 

However, unlike other social media subscriptions which commonly remove ads as part of the service, Snapchat has announced that advertisements will remain on Snapchat+ with Snapchat’s SVP of Product Jacob Andreou stating, “Ads are going to be at the core of our business model for the long term.”. 

 

And that’s a wrap! What are your thoughts on these latest features & updates? 

Here at Social Nucleus, we have an expert team of dedicated Account Managers & Creative executives who thrive in making your business’s Social Media presence as successful as possible, no matter the platform. Book a call with us today 🚀